Copy Strategy

............................................................................................. 90 b) Le concept d’évocation, le message à faire passer : ............................................................................... 91 c) La copy strategy et l’annonce : ............................................................................................................... 91 d) Le pré – testing.............................................................................................

Andres, Steve Anglin, Ewan Buckingham, Tony Campbell, Gary Cornell, Jonathan Gennick, Kevin Goff, Matthew Moodie, Joseph Ottinger, Jeffrey Pepper, Frank Pohlmann, Ben Renow-Clarke, Dominic Shakeshaft, Matt Wade, Tom Welsh Project Manager: Kylie Johnston Copy Editor: Damon Larson Associate Production Director: Kari Brooks-Copony Production Editor: Liz Berry Compositor: Linda Weidemann, Wolf Creek Press Proofreaders: Linda Seifert, April Eddy Indexer: Carol Burbo Artist: April Milne Cover Designer: Kurt

stratégique I/ La stratégie 1) Qu’est ce que la stratégie ? C’est dans les années 60 que l’on a vu les premiers outils stratégiques apparaitre dans l’entreprise. 2 premiers ouvrages parlant de la stratégie : « Strategy and structure » (A.Chandler 1962) et «  Corporate strategy » (I. Ansoff 1965). Pour Chandler, la stratégie consiste en la détermination des buts et des objectifs à long terme des entreprises et en l’adoption des moyens d’action et d’allocation des ressources nécessaires pour

d’autres médias ou sur leur propre support pour promouvoir leur support. Les publicités trouvées, sont additionnées au dossier. Chaque publicité sera analysée sur plusieurs point et notamment au niveau de sa stratégie de communication et de la Copy Strategy : * Le fait principal (La marque, le produit…) * Cibles publicitaires * Objectifs de la publicité * Concurrents * Contexte * La promesse et sa justification * Le ton de la communication * Les médias et les supports

PLEASE SEE IMPORTANT DISCLAIMERS AND DISCLOSURES THAT BEGIN ON PAGE 2. UBS Wealth Management Research / 13 October 2008 Methodology and risk Industry view: Neutral US Capital Goods We have a neutral position on Capital Goods in our US sector strategy. The sector benefits from its exposure to foreign sales, particularly in fast-growing Asian economies. However, we expect growth to moderate, both domestically and abroad, in some late-cycle end markets that have been performing well, such as aerospace

prix Gestion des prix d'une gamme Politique de distribution : Objectifs d’un réseau de distribution Stratégies de distribution Marketing du point de vente Politique de communication : Objectifs et stratégies de communication Choix des media Copy strategy et création publicitaire Evaluation Contrôle continu : au minimum 1 travail rendu Evaluation finale : épreuve sur table Anglais A compléter Négociation-vente A compléter Techniques du commerce international Plan du cours chap 1 : politique de

the opening of its flagship store in the Mall of Asia in Manila. In April 2008, Marionnaud expanded further into Asia by opening the first Marionnaud Paris in Hong Kong. (http://www.aswatson.com/eng/retail_hb_marionnaud.html, 2009) 1) Positioning strategy of Marionnaud: Marionnaud is positioned as a luxury retailer thanks to the exclusive partnerships it has with really famous luxury brands like Hermes (Marionnaud is the only perfume retailer which is allowed to sell this brand online). Marionnaud

  DUETE-­ECONOMIC  IMPACT  OF  COUNTERFEITING  AND  CONSUMER  BEHAVIOUR   2-­‐1  Introduction   Counterfeiting is the process for illegally imitate, copy or duplicate a good or use a registered trademark without authorisation and, therefore, infringe upon the legal right to copy of the right’s owner. Counterfeiting prevails throughout the world; nowadays it counts for ten percent of the world trade and worth of about 500 billion dollars. The United States loses

value. Although the primary responsibility of a business is generating profit, companies can also contribute to social and environmental objectives by integrating corporate social responsibility as a strategic investment within their core business strategy, management instruments and operations. The positive direct effect of corporate social responsibility may derive from better working environment that leads to more committed and productive workforce or efficient use of natural resources. Indirect

improvisation and =all-and-response patterns in connection with audience participation. As for Jazz's storyteller, he/she keeps his/her identity veiled in mystery throughout the book, since he/she never names him/herself. In fact, as soon as we touch our copy of the novel and turn the first two =eaves, we find ourselves confronted with the question of the first person narrator's identity. Indeed, the epigraph itself rings out with a self-definition of an unnamed subject: I am the name of the sound and