Counterfeiting
DIPLOME UNIVERSITAIRE D’ETUDES TECHNOLOGIQUE A L’ETRANGER
SYBIL DAGO
ECONOMIC IMPACT OF COUNTERFEITING AND CONSUMER BEHAVIOUR PARTICULARLY IN LUXURY LEATHER GOODS
2009-2010
1
DUETE-ECONOMIC IMPACT OF COUNTERFEITING AND CONSUMER BEHAVIOUR
Table des matières ACKNOWLEDGMENTS .............................................................................................................................2 1- Introduction..........................................................................................................................................4 1-1 Background of the study ...........................................................................................................................4 1-2 Problem formulation..................................................................................................................................8 2- Literature review ................................................................................................................................9 2-1 Introduction ............................................................................................................................................... 10 2-2 Global approach of economic impacts ............................................................................................... 11 2-3 Luxury sector facing to counterfeiting .............................................................................................. 14 2-4 Influence of counterfeiting on consumer’s behaviour.