Johnnie To

électroniques Les principaux modèles sont : * B2B (Business to Business) permet aux entreprises de faire des affaires via des moyens électroniques * B2C (Business to Consumer) permet aux entreprises de vendre des biens, à travers un site web par exemple * B2A (business to Administration) * C2C (Consumer to Consumer) permet aux personnes de faire des affaires entre particulier (enchères par exemple) * B2E (Business to Employee), sous forme d'intranet par exemple, permet à l'entreprise

Management et Gestion d’Entreprise LE MARKETING CREE SON INTERNET OU EST-CE INTERNET QUI CREE SON MARKETING ? En quoi Internet est-il un outil de soutien dans une stratégie marketing et relation client ? - plus particulièrement sur le marché Business to Business des Télécommunications - Année 2005-2006 Session du 4 juillet 2006 PIQUET Amandine – Le Marketing crée son Internet ou est-ce Internet qui crée son Marketing ? – -1- TABLE DES MATIERES Table des abréviations et sigles Avant-propos

Case 6: XEROX Green Marketing at Rank XEROX In 1992, Rank Xerox decided to launch a new line of copiers made from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." This move can offer a response to the growing environmental pressures in Western Europe and throughout the world. But the company has to overcome a challenge: how to bring the new line to market, especially considering pricing, promotion, guarantees, and national

A) can / B) may / C) must / D) have to 2) If you really must continue to act like an idiot, do it somewhere else. A) must / B) can / C) could / D) may 3) You have to be good to succeed in this game. A) should / B) might / C) will / D) have to 4) Henry arrived so late at the dentist that he had to come back another time. A) will / B) might / C) had to / D) shall 5) He resign was to one year later when he fell ill. A) could / B) was to / C) shall / D) might 6) She said she

government ... to reduce unemployment. A) is trying B) tries C) has been tried D) had been trying 13. Have you ever ... London? A) been gone in B) gone in C) been to D) been in 14. Oh no! I think I ... a terrible mistake! A) make B) made myself C) did myself D) have made 15. You weren’t ... so early. A) waited B) expected C) expecting D) waiting 16. When I was young I ... in Nice. A) have lived B) was living C) used to live D) have been living 3. 4. 5. 6. 7. 8. Nobody ... me to start. A)

Combien de clients pouvez-vous espérer ? 3. Sur ce marché, y a-t-il pénurie ou excès d'offre ? 4. De nouveaux acteurs peuvent-ils apparaître à brève échéance ? 5. Votre activité est-elle B to B (business to business) - sous-traitance, en relation avec la grande distribution - ou B to C (business to consumer) - en relation directe avec le consommateur final ? 6. Votre offre est-elle en phase avec les attentes du marché ? 7. Quels sont les critères d'achat de vos clients ? Sont-ils loyaux

threat is high, incumbents must hold down their prices or boost investment to deter new competitors. The threat of entry in an industry depends on the height of entry barriers that are present and on the reaction entrants can expect from incumbents It is the threat of entry, not whether entry actually occurs, that holds down profitability. Barriers to entry. Entry barriers are advantages that incumbents have relative to new entrants. There are seven major sources: 1. Supply-side economies

need to make a successful mix of the right products sold at the right price in the right place using the most suitable promotion. So, the marketing mix is the balance of marketing techniques required for selling the products. To create the right marketing mix, businesses have to meet the following conditions: 1. The product It has to have the right features. For example, it has to look good and work well. It also has to be appropriate to the market segment the firm is trying to sell to. In

in them that they often blame for being unfair and responsible of theirs luggish development. On another hand developed countries are benefiting widely from the organizational regime that has been agree more than sixty years ago and that hasn’t adapt to shifts in economical and political power. We assist of what could be called a battle for global economic governance, that is one for the “overaching system which regulate human affairs on a worldwide basis”(O’Brien and Williams 2007). But we can wonder

Introduction The first thing is to understand what the communication is. The basis of communication is the interaction between people. Communicate, it means to speak for and to listen. To speak for it’s: to formulate affirmatives sentences in the purpose to give information and to ask questions to obtain information or to check the information. To listen it’s: to be quiet when the interlocutor speaks, to try to understand what the interlocutor says, to observe the body language. There