Hypermarket

(Published December 2009) Page 13 FIVE FORCES ANALYSIS CHAPTER 7 FIVE FORCES ANALYSIS The ice cream market will be analyzed taking manufacturers of ice cream as players. The key buyers will be taken as retail stores such as supermarkets, hypermarkets and convenience stores, and raw material producers i.e. suppliers of milk, fat, emusifiers etc. as the key suppliers. 7.1 Summary Figure 6: Forces Driving Competition in the Ice Cream Market in Europe, 2008 Intensity of competition

the Bank of England projection for GDP and Inflation are still 2.1%. Tesco growth in 2007 turnover is 8% well above the UK GDP, this demonstrates strong growth based on performance rather than cost retrenchment. Investing in new 30 new Extra hypermarkets increased its UK sales area by 37%. Exchange rate (strong £) gave Tesco cost advantage and stronger buying power from overseas suppliers. In China, Tesco retails local products to avoid expensive UK imports. Low interest rate stimulated the UK

Now, Sephora represents the worldwide symbol of the beauty industry. In France, Sephora is a leading player in the beauty segment, but has to deal with competition coming from two parts: generalist brands like Marionnaud, Nocibé, Yves-Rocher, hypermarkets etc. and ultra-specialist brands of hair products or beauticians for example. ------------------------------------------------- Origin of “Sephora” ------------------------------------------------- Sephora is a combination of "sephos"

price perception differs from price reality Price Index 105 B Carrefour vs.key hypermarket competitors in France Septembre 2010 100 D C A 95 Unfavorable price image Favorable price image Price perception Marketing PUF 2010 87 CULTURE CLIENT . TRANSFORMATION . INNOVATION enavant ! Our objective: close the gap between perception and reality Price Index 105 B Carrefour vs.key hypermarket competitors in France Septembre 2010 100 D C A 95 Unfavorable price image Favorable

breaks. 1.5. Diversified customers Guiot markets its products in two ways; it has both own brand products… …and also produces syrups that are sold under supermarket own brand names. The majority of Guiot’s sales are through hypermarket and supermarket sales. The remainder of the sales comes from a network of the grocers, cafes, hotels and restaurants and in addition Guiot exports throughout Europe and Asia. Guiot’s distribution covers both major business to business sales as well

7j/7. Nearby, for those who love designer bargains, there is the La Vallée shopping village - owned by Value Retail - with around one hundred top name brands offering last season’s collections at reduced prices. Open every day. L’HYPERMARCHÉ HYPERMARKET 96 Auchan Niveau haut Niveau bas D2/F2 D2/F2 - Avril 2010 N8 N8 N7 Espace Zen Point Rencontre Distributeur de Billets Espace Enfants 

expansion of the group in the coming years will take place mainly in Central Europe and in Asia (China, Japan, Malaysia, Korea, and Thailand). The group operates through multiple store formats including Extra, Superstore, Metro, Express and hypermarkets. In this study, we will analyze Tesco strategy in UK. First of all, we will focus on the environment in which Tesco operates and the different factors which have an influence on the market, then we will analyse Tesco resource capability, in

Another trend must be underlined to understand the French retail industry. According to a survey, the first criteria for the selection of a retailer by French women is the proximity. This is the reason why big groups of the industry, which offer some hypermarkets mostly in suburbs, developed or are currently developing a city market concept (Franprix, Carrefour Market, Carrefour City, Simply market are some examples). In this context, Monoprix is still extanding its activity by opening new shops in big

maintien des bons relations avec les distributeurs locaux/ |La strategie de distribution c’est l’une intensive, dans des | |régionaux et l’assurance d’une communication constante,est part |centres commerciales tell Carrefour,Plus, Real Hypermarket, Cora, | |de la strategie de distribution. |Metro etc mais aussi la compagnie utilise une distribution | | |directe.La Roumanie est la source

rents, marketing costs and other expenses (Despite the higher overall cost, cosmetics brands still spent a huge sum of money on marketing and advertising in China in 2012) Réseaux /Canaux de distribution : 3 principaux en 2011 department stores, hypermarkets and health and beauty retailers were the three most popular sales channels for beauty and personal care products To vie for larger market share in the market, some domestic players have cooperated with international players to expand their product