Hypermarket

et Carrefour), dans les Émirats arabes unis, au Qatar, en Oman, au Koweït, en Jordanie, en Égypte et en Arabie saoudite. MAF Hypermarkets, la société créée par les deux partenaires est le plus important franchisé Carrefour dans le monde en termes de chiffre d'affaires et de territoire. Le partenariat couvre la totalité du Moyen-Orient, l'Iran et le Pakistan. MAF Hypermarkets dont le siège régional est basé à Dubaï, aux Émirats arabes unis comptait vingt-cinq hypermarchés en 2007. Activités et pays

The ice cream is not generally the most important part of the activity of a food retailer, so that the supermarkets are not reliant upon sales of these items, and this still increases their power (particularly for the biggest supermarkets and the hypermarkets). Some of the big supermarket chains set up backward integration and successfully presented a vast range of their private label products. It is especially the case in the selling take-home sector. Considering a backward integration would

with the Red Bull global strategy who wants to reach and be closer with the youth of this word. a) Red Bull promotion on Points of sells There are different points of sells for Red Bull; first the classic shop, every minimarket, supermarket, hypermarket, and gas station are selling this product. In those shops Red Bull is doing its promotion by using first stickers on the floor, from the entrance to the cooler which contains the Red Bull. Then Red Bull use big fridges cans as shelves which look

especially for the youth market. Afterwards we could promote in every way possible: on TV, the radio, the internet, billboards, brochures and by having star athletes wear them. Finally it would be distributed only in speciality stores because hypermarkets might give the shoes a bad image. Right, thank you. Your initial presentation was a bit short but your answers to my questions were quite informative and to the point. Well, good luck with the rest of your exam. Goodbye, Mr Azam. Goodbye, Madam

le milieu professionnel a conforté mon choix de poursuite d’études en alternance avec une entreprise du secteur agroalimentaire. English summary From April 11th to June 9th 2012, I had the opportunity to do a professional training in the hypermarket Géant Casino in the shopping center La Riche Soleil. With the agreement and encouragements of my professional training master mister Mathieu Hegron, manager of the food department, I led a study for the creation of an organic corner in the large

2007, a Lebanese association for the franchise was created to help the franchises in the country to develop in the region. ii. Market Share In terms of internal trade, the modern distribution networks are gaining more and more ground. Super and hypermarkets, shopping malls and the like are currently around 30-35% of current consumption. There are thus about 90 large stores, with names of local, regional and international, such as Monoprix, Geant Casino, Spinneys, BHV. To these, are added some 300

of the sales with a turnover of 2 billion €, that is to say a volume of 14.4 million hectolitres (M.HL) in 2006. Volume analysis LARGE-SCALE DISTRIBUTION : 11.35 M.HL (-3.8% vs 2006) | OTHER FOOD NETWORKS :3.05 M.HL (-1.6% vs 2006) | Hypermarket/ Supermarket : 7.95 M.HL (-4.2% vs 2006) | Restauration collective | Self service stores: 1 M.HL | Fairs | Discount stores : 3.05 M.HL (-1.6% vs 2006) | Gas stations | B- CHR network (Coffee shops- Hotels- Restaurants) and CED network(Consumption

generating profits through private labeling, and reaching customers through new delivery methods like internet shopping and home delivery. Expanded service requirements Increasing services has resulted in the proliferation of “combo” stores and hypermarkets that provide consumers with a one-stop shopping experience. In an effort to become increasingly more valuable to time-poor consumers, supermarkets now offer multiple services like pharmacies, photo processing, bill payment and banking options (Jones

innovation, price, quality, private label, sub-brand Thème Classement, rôle et impact des marques de distributeurs au sein des grandes et moyennes surfaces dans la grande distribution Impact and classification of store brands within supermarkets and hypermarkets in retailing Problématique En quoi le classement et le rôle de la marque de distributeurs représentent-ils des facteurs de succès d’une enseigne au sein de la grande distribution ? ESC Toulouse / Mastère Spécialisé Marketing, Management

spécificité de la culture tunisienne. Mots clés : Hospitalité, chez soi, partage, immersion, expérience de consommation, satisfaction. Hospitality’s perception in a point of sale and immersion at the consumption’s experience: case of the hypermarket « Géant » in Tunis. Abstract: This search aim to highlight the relationship between hospitality in a commercial place and the immersion at consumption’s experience through a qualitative study taken by some clients in Tunis. The clients answers