Hypermarket

first “all under one roof”. There was no notable innovation until the 20 century August 1930 First Supermarket in New York 1949 Edouard Leclerc Launch : “Buy in Mass, Buy Cheaper, Sell Cheaper June 1963 : Fournier & Deforey opened the first hypermarket : Carrefour (in suburban Paris) 1963  1990 Explosion of the model, which is copied all around the world. The classical distribution model declined (convenient specialized little store). 2000 Concentration time (Carrefour/Continent ; Wallmart)

------------------------------------------------- 1. Here are the reasons for building huge hypermarkets: - To lure many customers as the food basket and non-food are wide and deep. - Rates are reduced - They are fighting against the cost of living. 2. No, the size of the stores is not related to country from because we observe companies that Walt mark crossroads and have the same strategy in their store size 3. Hypermarkets are located in the outskirts of big cities because the lands are big, and adapted

of pallets on the ground and ready-to-sell supports decreases the handling costs, which allows reaching a high productivity on the shelves stocking. So employee costs stagnate between 3 and 5% of the turnover instead of between 8 and 11% for the hypermarkets. (Georges, 2010) In addition, there is no animation in stores, advertising and catalogue expenses are kept to a minimum. The use of private labels has the same advantage than for traditional formats. First, as they offer lower costs, they

meat section, all New Zealand beef cuts are placed together and labelled as such. Hypermarkets are growing with many small local retailers being forced to expand or become focused providing gourmet specialised products. Internationally companies must choose one or more representatives from the UAE to promote their brand. The major supermarket/ hypermarket chain Carrefour has the largest market share for hypermarkets within the UAE. Although consumer cooperative groups operate in the UAE they only

| | |Transport facilities (train, trucks...)( close neighbour | | |A lot of hypermarket and supermarket where they can sell them | | |products |

MARKETING STRATEGY * Our Target: Men from the age of 15 years * We are targeting all men, from 15 to 80, concerned with their appearance and the quality of the products they will use. The quality of the products sold will be the same as in hypermarkets for common brands, and the price will also be the same. Concerning our specialized brands, coming from the local economy, the products will be more expensive for obvious reasons (higher production costs, durability of the SME etc.) Therefore, we’ve

is the sixth sense of business™ GO TO CONTENTS ★ China Source Book – Contents A welcome message from TNS China, CSM Media Research and CTR Market Research China’s market research industry races ahead 1 China’s view of the world 6 Hypermarkets are helping to create a new shopping culture among China’s middle classes 12 Guide your marketing in China with these 10 important consumer trends 7 The making of China’s Olympic dream 2 China is competing with Germany and the UK as

and harissa in the tin can to show consumers there’s a mixture between tomatoes and harissa Colours of the tin can Red – Green – White – Black The packing will be in yellow metal Distribution We’ll distribute our product in hypermarket and groceries. In hypermarket, the product will be in the aisle display, so consumers could see the product without difficulties, so the product can incite them to buy it especially with an hostess who will tell them about the characteristic of it and she’ll

or the means that we choose as the acquisition by the customers of the device. We can classify them in 3 categories: The Food Hypermarkets Non-specialized hypermarkets taking advantage of their attractiveness to propose a space dedicated to products, appliances (Auchan, Crossroads, Leclerc). They buy their products directly with the builder. Hypermarkets Specialized Department stores specialized in the distribution of domestic products (Darty, Conforama, and Baker). They provide themselves

of hypermarkets is due to the evolution of industrial production. The standardization of products made possible mass consumption and distribution. But the retail sector has to face new strategic issues. Since fifteen years, there has been many innovations in the commercial sector, and new dealers have appeared. These new dealers aim at satisfying targeted consumer needs and, facing this new competition, original dealers have not much changed. For example, in the sector of sport, hypermarkets are