Hypermarket

because consumers could be segmented in two groups, those who are ready to pay to get a quality coffee machine, so Nespresso target, and others who wants always a better coffee and machines at the best price so mainly buying coffee and machines in hypermarket (Senseo target). V) MARKETING MIX: PLACE AND PROMOTION • Place The distribution channel of the Nespresso products is very special in the coffee market. Indeed, the brand use both direct and indirect sale to the consumers, but always

of fair trade and the better remuneration to producers. That’s why they have chosen supermarkets and hypermarkets that realize the higher volumes. Today, there are present in 2 500 stores in France. They have developed a large distribution networks in order to generate volumes. On one hand it helps to generate more revenue for the suppliers and give them more credit toward super and hypermarket because the volume of their sales is growing constantly. Mass distribution gathers 88% of alimentary

Internet of Nespresso. Nevertheless there are shops Nespresso which sell capsules and machines; furthermore within its shops which belong to Nespresso, the brand has professionals of the Coffee who have for mission to inform the customers. Hypermarkets specialized in the household electrical appliance propose only machines without capsules. The fact that the distribution is restricted enough, strengthens even more the brand image of Nespresso; the customers have then the feeling to belong

Growing Faster Manufacturers placed a greater emphasis on the on-trade, which spurred faster volume sales growth in 2010 than in the off-trade. Distribution costs in the on-trade channel are lower than in the off-trade, especially in supermarkets, hypermarkets and convenience stores. More premium products are also consumed in the on-trade, which are all reasons for manufacturers’ preference for developing the on-trade channel. Certain specific events such as the FIFA World Cup, Shanghai 2010 Expo or

Roumanie : Auchan En Ukraine : Auchan En Chine : Auchan, RT Mart Business Plan : BioCash 2011  Finance : o G. Résultats 2010 :  €42.5 billion in revenue before tax in 2010 (+ 7.1%) (559 hypermarkets and 748 supermarkets at 31/12/10)  €53.0 billion in revenue including tax, for the chains (+ 8.1%) (581 hypermarkets and 2,384 supermarkets and minimarkets at 31/12/10)  € 2,514 million of EBITDA (operating profit from continuing operations before other recurring operating profit and expenses, depreciation

shows disappear little by little. Trade unions are trying to meet promotion operations supermarkets, and improve circulation and parking. But there are also many shopkeepers who buy, sometimes with a built-in-heart, trade in galleries centers or hypermarkets periphery. Les Hypermarchés Ce sont les « stars » du système, ils représentent 80.2 milliards d’euro de chiffre d’affaire et plus de 210 000 salariés : ils ont pour nom Carrefour, Auchan, Super U, Leclerc … Il y a

(Bakery, tobacco, press conference) to present them to the final customers. * The short circuit: we speak about short circuit when the number of intermediaries between the producer and the final customer is low. Here, the central purchasing of hypermarkets and supermarkets serve as intermediaries. These plants are integrated businesses that handle much of the supply outlets. We can represent it in the following way: Producer Joined Business Final customers We can note that the distribution

stores, with a sales area between 600 and 1999 m2, supermarkets are stores with a sales area between 400 and 2499 m2, selling goods in a self-service system and offering a wide assortment of foodstuff goods and frequently bought non-foodstuff goods, hypermarkets are stores with a sales area of 2500 m2 or more, selling goods in a self-service system while offering a wide assortment of foodstuff goods and frequently bought non-foodstuff goods, usually with a parking place, grocery stores are stores primarily

and who, in exchange are used by the MNO’s as an extra advertising and promotion base to reach their customers. In second position we find the mass merchandisers such as Auchan, Carrefour. They use their national network of well known hypermarkets to reach customers that may escape the nets of the MNO’s retailing network. They represent about 10% of the distribution but they also use their network to distribute their own telephone services using different differentiations strategies but

it is necessary to take into account the costs because it is one of the factors which can limit the company in its development. To finish, on the level of the distribution, it would be interesting to pass by the purchasing groups of the various hypermarkets, but also to be available in all the snack bars and grocers in order to be bought easily by people. The fact of planning to contact the sports halls but also the companies dealing with the selling machines in the companies can be an idea, which