Macro Environment

INTERNATIONAL BUSINESS ENVIRONMENT Globalization and International Business Il n’y a pas que des effets négatifs au niveau de la globalisation. Microsoft est le seul exemple d’entreprise en situation monopolistique. Une des critiques de la globalisation est la perte d’identité, de traditions et de cultures. Une autre critique est la croissance économique : • On pousse à produire énormément de produits et services • Plus on produit plus on génère : produits toxiques, pollution de l’air • Coûts

Threat of new entrants Power of buyers Power of suppliers Rivality among existing competitors Threat of substitues Analysis of macro environment * Political * Economic * Societal * Technological * Environmental * Legal * The key aim of PESTEL Analysis is to identify the changes occuring in each section of the Macro Environment that may impact on our company & to examine the possible outcomes of those impacts * The key aim of SWOT analysis is to bring together

INTRODUCTION Part 1: EXTERNAL DIAGNOSIS  Macro Environment  Offer  Demand Part 2: INTERNAL DIAGNOSIS  Yves Rocher  Club des Créateurs de Beauté  Success or Failure? Part 3: STRATEGY AND OPERATIONNAL DECISIONS  Yves Rocher  Club des Créateurs de Beauté CONCLUSION AND RECOMMENDATIONS 2  DEFINITION: substance intended to come into contact with the various superficial parts of the human body in order to clean them, perfume them, modify their aspects, protect them or

consumers in the acquisition and usage of goods and services Corporate Social Responsibility (CSR): A commitment by business to behave in an ethical, social and environmentally responsible way, and to have a positive impact on the local and global environment. Customer Loyalty: Feelings or attitudes that incline a customer either to return to a company, shop or outlet to purchase there again, or else to re-purchase a particular product, service or brand. Customer Relationship Management (CRM): The coherent

| | |- Findings and proposed solutions | | |- The financial environment of the company. | | |- The elements of financial diagnosis. | |FINANCIAL MANAGEMENT

know if that's a good idea to invest abroad and to relocate. I'm going to present you in a first part the general Global Environment facing the business. And in a second part the specific business environments facing the business in terms of its choices of countries to internationalise.   II. Analysis of the Global Environment facing the business : To study the Global Environment facing the business, I have searched for the key trends of the enterprise in order to use it in the PEST analysis later

Lecturer:Gabor Horvath | Assignment Title and Tasks: Title : Topic 1: Initial analysis of the Issues facing a firm contemplating internationalisation Tasks: You should submit a management report analysing the issues affecting the global business environment from the point of view of the case study SME. The report must also utilise information from a range of sources, particularly on-line sources such as newspapers, websites etc. which should be located in appendices. The report should be no longer

analysis of the environment of the company Danone. For it we shall use two steps and different tools. We shall make a first approach thanks to the analysis PESTEL which will allow us to understand better the global environment of the firm, which environmental factors affect him, then we shall deepen with the method to CARRy who, her, will allow us to feign a competitive situation. We shall see the reasons for which it is important to be able to identify the influences of the macro-environment which this

STRATEGIC ANALYSIS Assignment 2: THE FAST FOOD INDUSTRY General Environment: ▪ PEST analysis PEST stands for Political – Economic – Social – Technological and describes a framework of macro environmental factors that can influence an industry or a sector. Let’s apply this analysis to the fast food industry. | |Positive influence |Negative influence | |Political

Softener ➢ Ajax detergent The first step to develop a marketing plan is to understand the company’s environment. What is important in this analysis is to highlight the retail environment, the company’s product and the situation of the market the company is operating in. Two steps are needed: - Internal analysis - External analysis 1. Macro environment: 2. Micro environment Mission statement: To fulfill a research in the Moroccan market, answer to the question “ is there