Macro Environment

different frameworks seen so far (if desired they can be extended). The focus changes with the tool applied. For the PEST analysis the macro environment is taking into account whereas for the value chain the product is being considered. But your job is to analyse Microsoft Windows and to link the Macro and Micro environment to your case. In other words, the macro environmental changes found need to be brought into context: That is, what does this mean for Microsoft/Windows? If the global economy

mass-market distribution in China? Marketing PLAN Introduction 1. Presentation 1. Mission, work 2. Competition Walmart-Carrefour 3. Domination of Carrefour 2. Analysis of the environment 1. Method Pestel : study of macro environment 2. The five Forces of Porter 3. Diagnostic of the firm 1. Chain of value 2. SWOT analysis Conclusion Introduction Before becoming number 1 in Europe and the world number 2

COSTANZO Marketing Test Tine Sven Hansen 11th of January 2010 Abercrombie and Fitch Question 1: The Macro environment Macro environment A lot of factors a company can’t control or master will have an impact on its sells. The macro environment includes Political/legal, Economic, Ecological/physical, Social/cultural and demographic and finally Technological environments. Some of them will have more or less impact according to the type of product or service. We need to identify which

1 Explain the macro environmental factors that are relevant to the car industry. Identify the opportunities and threats that have been identified for this business sector. Identifying countries and products were potential growth is predicted and why. 2 The automobile industry is one of the sectors which was the most affected by the crisis. Its macro environment reveals the factors that it does not control, and brings to light opportunities and threats. However, various countries represent

economic business proposes courses which permit to acquire a large formation in the strategic management and international business. Courses as “International macro policy” and “ International Managemant decision Making” would permit me to have necessary knowledge to understand the international business and macroeconomic environment which need prospective managers for the making-decision process. Moreover, the multidisciplinary dimension of this master permits me to get a developed corporate

real niche and Lollipops has a monopolistic position. Nowadays, Lollipops products are sold in 1OO shops under “Lollipops”, 12OO multi brand shops worldwide and online. To explain this phenomenon, I will cover the strategic positioning and the environment of Lollipops during this essay. ------------------------------------------------- The strategic positioning The strategic positioning is about the choice of elements giving to offers a credible, different and attractive position on the

nombre de lettres. GEN Revues généralistes en économie et en gestion AgrEnEnv Economie de l’agriculture de l’environnement et de l’énergie CPT Comptabilité et Contrôle de gestion DevTrans Développement et transition EcoDroit Fin GRH HPE Innov LOG Macro MKG OrgInd Publique RO SANT SI Spatiale StratMan ThEco Travail General Economics, General Management Agricultural, Environmental and Energy Economics Accounting and Auditing Development and Transition Economics Droit et économie Law and Economics Finance

 L’analyse PESTEL -Introduction : Il est relativement délicat de retracer l’historique de l’analyse PESTEL. Toutefois, il semble que son origine remonte à la publication en 1967 de l’ouvrage Scanning the Business Environment de M. Aguilar. Ce dernier, professeur émérite à la Harvard Business School et auteur de nombreux cas de management, fut probablement le premier à élaborer un tel type d’analyse avec son concept de « balayage » des facteurs externes affectant l’activité de l’entreprise

Characters: 21.328 Author of the project: Kayembe Alphonsine Table of contents 1 Table of contents 2 2 Preference 5 3 Problem formulation 6 4 Swot-Analysis 7 5 The micro-environment 9 5.1 Suppliers 10 5.2 Distributors 10 5.3 Customers 11 5.4 Competitors 11 6 The macro-environment 12 7 The Porter Five Forces 13 7.1 Potential entrants 13 7.2 Buyers 14 7.3 Substitutes products 14 7.4 Suppliers 14 7.5 Intensity of rivalry among existing

because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country.  ECONOMICS As a business entity, McDonalds need to face a lot of economic variables outside its company or its macro environment. Dealing with international sourcing for its material McDonalds should be aware on the global supply and currencies exchange.  SOCIAL / CULTURAL Young urban consumers want technology in their life and facilities such as credit card payment