Macro Environment

Mission and Intent? What is the firm gearing up for? External Analysis External analysis should lead to a clear description of the structure of the industry and the major forces driving the industry General Environment PEST Analysis (macro environment) Global Factors Industry Environment (for each business if diversification is unrelated) Industry Segmentation What segments are developing value? What attractive neighboring segments exist? To what extent are industry borders moving or permeable

PESTEL analysis “There are many factors in the macro-environment that will affect the decisions of the managers of any organization. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. The model PESTEL is often used to describe macro environmental analysis.” To help analyse these factors, managers can categorize them using the PESTEL model. This classification distinguishes between: * Political Factor: Governmental stability

I/ The Exte rnal Environment 1.1. Macro-environment 1.1.1 PESTEL First, we analyse the external environment of your business. For this, we will use the PESTEL tool, which to group the factors that constitute the environment of your business. These factors must be taken in account when things are changing. The company will move at different ways of continuing to its environment. We will do PESTEL of France, a country representative of your global market. Moreover, this country represents 67.5%

selection is based on a model. This model is divided in tow different parts: the first one is the Firm, and the second one is the environment of the market. The first group (“the firm group”) includes the degree of internationalisation and overseas experience, the amount of resources, the nature of the business and the goals of an internationalisation. The environment group includes the international industry structure, the degree of internationalisation of the market and the host country facts (market

le terrain pour aller les cherché ) secondaires (= ce qui existe déjà) Pour le secondaire il se divise en deux parties : macro-environnement => politico-juridique, technologique ( = évolution du secteur du produit) , économique ( = développement du secteur d’activité dans sa globalité ) et social (= moeurs, cultures qui influences le produit) micro-environment ( entreprise => produit, part de marché , entreprises concurrentes => produit , part de marché , consommateurs=> tendance

océans (Global Assessment of the Marine Environment) ainsi qu'un programme mondial d'évaluation des eaux (Global International Waters Assessment), avec des sous-programmes régionaux tels que * l'AMAP (Arctic Monitoring and Assessment Programme), * Environmental Monitoring and Assessment Programme of the us * Caspian Environment Programme * Mediterranean Action Plan * ROPME Sea Area (Regional Organization for the Protection of the Marine Environment of the sea area surrounded by Bahrain

consistent access and reliability are becoming more and more important for the consumer. As long as Apple is able to keep up with buyers demands they will continue in their market growth. First, in order to obtain an appreciation of that macro environment, an overview of Apple is offered. Apple is really involved in two businesses: the computer market and the entertainment and media market. Its approach has been to integrate its new products around its core industry in an effort to construct a

examine the macro-environment, and the Porter’s five forces to analyse the industry environment. Secondly, several analytical tools, showing Thorntons’ strength and weakness are used in order to make a SWOT analysis. In addition, several strategies are suggested in order to enhance Thorntons’ development. The next diagram explains the link between the several parts of the analysis. The strategic position of Thorntons PESTLE analysis There are many factors in the macro-environment

Consumer Behaviour How a football club becomes a brand ? Introduction * External diagnosis * Macro- environment: PESTEL template * Offer * Demand: * Quantitative analysis / Qualitative analysis * Consumption process * Individual determinants of consumer behaviours * Environmental influences * Internal diagnosis * Olympique Lyon: a modern sucess * AS Saint Etienne: a former glory * Strategic& operational decisions Conclusion

overall stability of the financial system. The current environment of low interest rates, ongoing developments in regulatory and accounting standards, and the structural burden of the fixed-rate investment strategy of French banks – and of continental European banks in general – all combine to make exposure to and management of interest-rate risk a leading concern of the different actors involved in ensuring financial stability. In this environment, prudential authorities, along with other authorities