Macro Environment

Contents Introduction 2 I. Tesco Environment Analysis 3 A. PESTEL Analysis: 3 1. Political and legal factors 3 2. Economical factors 3 3. Socio-cultural factors 3 4. Technological factors 4 5. Environmental factors 4 B. Porter’s Five Forces Analysis 5 1. Barriers to entry 5 2. The threat of substitutes 5 3. Competitive rivalry 6 4. The bargaining power of suppliers 6 5. The bargaining power of buyers 7 C. Opportunities and Threats

external macro-environment in which the company operates. This analysis gathers all the Political, Economical, Social and Technological information which can have a direct impact on the functioning of the company. It is very important that an organization considers its environment before beginning the marketing process, because it has to be familiar with all the particular rules or behaviors it cannot control and which build the macro-environment of the company. POLITICAL ENVIRONMENT The student

is the issue of public health. The argument for the role of public health in reduced mortality is made most prominently by Samuel Preston. If economic growth were the sole reason for improved health, countries would move along the "Preston curve". Macro public health involves big public works projects which the government should engage in such as: filtering and chlorinating water supplies, building sanitation systems, draining swamps, pasteurizing milk and undertaking mass vaccination campaigns. Micro

| Summary I. PEST 4 A. Political 4 B. Economic 5 C. Social 6 D. Technological 8 E. Environemental 8 F. Legal 9 II. Task Environment 11 A. Suppliers 11 B. Distributors 12 C. Customers 12 D. Competitors 13 E. Partners 14 III. Organisation’s resources and capabilities 16 A. Opportunities 16 B. Threats 16 C. Strengths 17 D. Weaknesses

al., 2009; Raisch & Birkinshaw, 2008) ont recommandé aux futurs chercheurs d’aborder le sujet de l’ambidextrie organisationnelle selon différents niveaux d’analyse. En effet, la plupart des travaux se sont focalisés sur le niveau structurel, donc macro de l’ambidextrie, à l’exclusion des autres niveaux. Plus récemment, d’autres auteurs ont introduit l’analyse des groupes et communautés ambidextres, donc le niveau méso dans ce champ de recherche (Gibson & Birkinshaw, 2004). En revanche, jusqu’aujourd'hui

de bases de règles permet de fournir des micro-adaptations. Certains chercheurs ont porté plus d'attention aux macro-adaptations. Les microadaptations ne sont pas toujours suffisantes. Parfois, l'apprenant comprend le domaine d'une façon globalement différente de celle de l'expert. Cette différence ne peut être réduite en appliquant ou supprimant quelques règles. Dans ce cas, une macro-adaptation est nécessaire : utiliser différentes bases de règles. Par exemple, le système WHY (Frederiksen & White

brands of many items including for example ice cream, making the supermarkets both the buyer and the supplier. Hill and Jones (1998) claim that within Porter’s five forces macro environment is not considered, these factors can however affect the way in which an industry is able to operate and succeed. The main macro environment factors include growth rate of the economy, interest rates, current exchange rates and inflation rates. With high growth rate in an economy, consumers are more inclined to

.................. 9 2 Synthèse sur le Contexte des Déchets en Milieux Aquatiques ...................... 11 2.1 Caractérisation et origines ............................................................................. 11 2.1.1 Définir les macro-déchets .................................................................. 11 2.1.2 Origines ............................................................................................. 12 2.1.3 Mécanismes de transport .........................

au pays cible. Il est multidimensionnel et omniprésent dans l’ensemble des transactions économiques internationales. Son analyse implique davantage la détermination de ses composantes. Elle repose sur les aspects fondamentaux liés aux déséquilibres macro-économiques et financiers comme elle débouche sur les désordres de nature politique en mettant en évidence les relations géopolitiques. Le concept du risque pays n’éclaire pas la vision globale du risque et aboutit souvent à des résultats attendus

order to deliver the best quality. * Facts: Michelin tries to test solutions, they are pragmatic * Shareholders: Michelin want the shareholders to be satisfied in order to keep on running * Environment: Michelin production activity is getting more and more respectful towards the environment External analysis: the identification of opportunities and threats Five forces model Risk of entry by potential competitors There are few potential competitors, because in the automobile