Segmentation Mccafé

of McDonalds stay the same, but the product mix is unique and culture specific. The services around the products have also been given a local and customized touch by McDonalds. In Europe, McDonalds is trying to change some of their branches into McCafes in order to compete with the growing trends of going to coffee houses. This change also includes structural changes within the branch and changes of the interior design to match the cozy designs coffee houses such as “Starbucks” offer. In Indonesia