Guide to Writing a Business Plan

Business Plan

Insert Company Name here…

Insert Company Slogan here…

Prepared By: INSERT NAME
Date Prepared: INSERT DATE

Index

BUSINESS SUMMARY 5 About the Company 5
Your Products and Services 5
The Market 5
The Business Potential 5
Mission, Goals and Objectives 6
Strategies 6
Business Structure 6
Finance 7
THE MARKET 8 Industry Profile 8
Competition 9
Market Segmentation 10
MARKETING PLAN 11 Your Customers 11
Strengths, Weaknesses, Opportunities, Threats 12
Sales and Marketing Objectives 13
Value Proposition 13
Your Product or Service 14
Pricing 15
Promotion 15
Sales and Distribution 16
OPERATIONAL PLAN 18 Production 18
Premises, Plant and Equipment 18
FINANCE PLAN 19 Capital Requirements and Funding Proposal 19
Current Financial Position 19
Financial Assumptions 19
Cash-flow Projection 21
Projected Profit and Loss 21
RISKS 22 Risk Identification and Mitigation 22
STRUCTURE AND MANAGEMENT 23 Organisational Structure 23
Key Personnel 25
PROJECT PLAN 26 Action Plan 26

BUSINESS SUMMARY

| |Describe the origins, ownership, history, management and |
| |activity of your business. If it is a start-up business, |
| |describe the business concept. |
| |Chartwell’s Chocolates was incorporated in Melbourne, Australia|
| |in 2003. The shareholders and Directors in the company are |
| |John Chartwell (50%) and Julie Chartwell (50%). The business |
| |plans to begin trading in 2004 as a