Qualitative research

Attachement émotionnel, antécédents, catégorie de produit, pays d'origine de la marque. Abstract Brand emotional attachment interests more and more researchers and managers and fits in the actual experientiel marketing research literature. Previous research was concentrated on studying mainly the concept, its measurement and its role in fidelity. Few researchers were interested in exploring brand emotional ties antecedants. The aim of this study is to explore brand attachement explanatory factors, by comparing

politique nutritionnelle. Convention CLCV/ DGAL, Paris, cité par (7). *** Unilever 2006. Front of pack nutrition labelling: testing effectiveness of different nutrition labelling formats front of pack in four European countries. Unilever food & Health Research Institute, Vlaardingen: Feunekes GIJ, Gortemaker IA, Willems A, Lion R, cité par (7). 6 DANONE NUTRITOPICS • N° 37 / JUIN 2008 MULTI-FACTORIELLE [ Sans motivation, pas de recherche d’information sensée et efficace] – L’état de

LES ÉTUDES QUALI EN LIGNE PRENNENT DU GALON Les études qualitatives on line, c’est-à-dire sur internet, apparaissent en France en 2001. Elles sont une source d’informations primaires, dont le contenu permet des prises de décisions pertinentes grâce à des informations à forte valeur ajoutée. Ces études sont donc de plus en plus complémentaires aux méthodes classiques. Parmi ces études on distingue différentes générations, tout d’abord une qui crée la déception, car elle comporte peux d’avantages

14 I. Desk research………………………………………………………………………………………………..p.14 II. Enquête………………………………………………………………………………………………………..p.14 III. Conclusions et recommandations………………………………………………………………. .p.15 I. Desk research……………………………………………………………………………………………… .p.15 a) Le marketing sensoriel/définition…………………………………………………………………p.15 b) Application du marketing sensoriel……………………………………………………………….p.16 c) Le luxe et le marketing sensoriel………………………………………………………………….. p.17 II. Analyse de l’enquête qualitative……………………………………………………………………p

concernant la marque transmise. Ainsi, une étude qualitative exploratoire par entretiens de dyades mère-fille permet d’identifier les marques et catégories de produits concernés, les conditions, l’environnement ainsi que les aspects symboliques de cette transmission. Mots clés : attachement à la marque, transmission, typicalité, marque de valeur, comportement du consommateur. Mum please, can I borrow your Chanel ? Abstract: The objective of this research is to understand the relationship between the

politique, la communication politique et les élections[2]. Ensemble, ils ont écrit Populism as political communication style, article publié dans le European Journal of political research. Cette revue est spécialisée dans la publication d'articles de science politique théorique et comparée, recourant aussi bien à l'approche qualitative que quantitative[3]. L'objectif général de Jagers et Walgrave en écrivant cet article, était d'arriver à un moyen empirique de mesurer le concept de populisme en Belgique

impact of diversity on co-operation. We built two distinct frameworks by which to assess co-operative relationships (Dameron, 2002, 2004). One form of co-operation develops from a strategic behavioural ´ Stephanie Dameron, DRM-CREPA-UMR CNRS 7088, Research Center on Management and ´ ´ Organization, University Paris, Dauphine, Place du General de Lattre de Tassigny, 75775 Paris Cedex 16, France (e-mail: stephanie.dameron@dauphine.fr); Olivier Joffre, DRM-CREPA-UMR CNRS 7088, Paris Dauphine University

How and why businesses integrate ethics as part of their communication strategy? Acknowledgements I would like to address a special thank you to my supervisor, Mr Riccardo De Vita, whom has helped me with my research by shared with me his knowledge. It was a pleasure to have a supervisor who provided me with good advices and feedback. In addition I would like to thank you the entire library staff for their support. A big thanks you also to my friends and family for their support and faith

a sport event like formula 1 influences the touristic demand. This target will be approved through the research of up to date literature review, from the examination of relevant case studies from countries which have hosted huge sporting events and from the analysis of primary data. Furthermore, the reasons for which this target might fail will be examined. The main objectives of this research are: ➢ To indentify the relation between sporting events and tourism ➢ To examine in which degree

ambitions was to develop a strong private label brand .During these two years, the author studied consumer habits in the household electronics market. And also the increasingly important presence of private label brands in the economy. During this research, the author also discovered that Europe was the most important market in private label brand market and that the United Kingdom was the second first consumer of private label brand, in any volume. Thus, the author will seek to discover why British