Mass Effect

illustre les nécessités d’une politique RH mesurée. RÉFÉRENCES Aboody. D. 1996. « Market valuation of employee stock options », Journal of Accounting and Economics, vol. 22, n° 1-3, p. 357-391. Abowd. J.M., G.T. Milkovich et J.M. Hannon. 1990. « The effects of human resource management decisions on shareholder value », Industrial and Labor Relations Review, Special Issue, vol. 43, p. 203-236. AllenS. 1984. « Unionized construction workers are more productive », Quarterly Journal of Economics, n° 99,

Théories et politiques monétaires, en 1995, puis un article8qui ouvrait une large place à 4. Le livre de Xavier Freixas & Jean-Charles Rochet, Microeconomics of Banking, Cambridge, Mass, MIT Press, 1997, est la référence internationale la plus souvent citée. 5. Henry Thornton, An Enquiry into the Nature and Effects of the Paper Credit of Great Britain, 1802, Londres, Hatchard, réédité, avec une introduction (52 p) de Friedrich von Hayek, Londres, Allen & Unwin, 1939; réimpression 1978, Fairfield

variétés riches en procyanidines. Nous tentons aujourd’hui d’optimiser les procédés de fabrication du chocolat de manière à préserver le potentiel polyphénolique exceptionnel du cacao. Un brevet a été pris en ce sens (4). (1) Counet C. et Collin S. Effect of the number of flavanol units on the antioxidant activity of procyanidin fractions isolated from chocolate. J. Agric. Food. Chem, 2003, 51, 6816-6822. (2) Counet C., Ouwerx C., Rosoux D. et Collin S. Relationship between procyanidin and flavor

are the solutions for the traditional companies to save their place? 12 d) Low cost airlines are not either in a total safe position 13 Introduction (Edito) Everywhere and all the time, people talk about the crisis. But which are the real effects on our lifestyle? Our habits of consumption change, our approach of the products and our perception of the quality evolve. So which are new criteria of consumption of the population? Some companies well-understood it and adapted themselves to these

using Diversity Management. Just over 30% of companies conducting such training consider the either as a great achievement (3%) or as an average success (30%). But 50% thought it had no real influence, and almost 20% believe it has had a deleterious effect (13%) or very bad (5%). For theorists, one of the criticized elements of Diversity Management is the difficulty to measure its efficiency and economic profitability. If companies’ reports are pretty optimistic, results of independent research evoke

BEAUVOIS, J-L. et JOULE, R-V. (1995), A Radical Dissonance Theory, Harvester, Londres. BLOCK, L. G. et KELLER, P.A. (1995), When to accentuate the negative: The effect of perceived efficacy and message framing on intentions to perform a health-related behavior, Journal of Marketing Research, 32, 192-203. BLOCK, L. G. et KELLER, P.A. (1997), Effects of self-efficacy and vividness on the persuasiveness of health communications, Journal of Consumer Psychology, 6, 31-54. BRADLEY, M. M. et LANG, P. J. (1994)

Experimental research investigates cause and effect relationships. 33 Marketing Info. System • Key Contact Methods Include: – Mail surveys – Telephone surveys – Personal interviewing: • Individual or focus group – Online (Internet) research • Each contact method has strengths and weaknesses Marketing Info. System Strengths and Weaknesses of Contact Methods Relate to: • • • • Flexibility Sample control Data quantity Cost • Interviewer effects • Speed of data collection • Response rate

reduce its payment balance deficit by deflating its currency. This strategy only led to success as long as a country was deflating faster and more strongly than all other nations. This fact resulted in an international deflation competition that caused mass unemployment, bankruptcy of enterprises, the failing of credit institutions, as well as hyper inflations in the countries concerned. 2. Birth of the Bretton Woods System July 1944 : World Conference of the United Nations in Bretton Woods,

Influences on Informal Resources Exchanges Between R&D Reasearchers Across Organizational Boundaries, Academy of Management Journal, n°43/1 : 50-65. Burt R.S. 1992. Structural Holes. The social structure of competition, Harvard University Press, Cambridge Mass. & London England. Burt Ronald S., 2005, Brokerage and Closure, An Introduction to Social Capital, Oxford University Press. Casciaro Tiziana, Lobo Miguel Sousa, Competent Jerks, Lovable Fools, and the Formation of Social Networks, Harvard Business

positive différenciée de deux antécédents du comportement de résistance à la publicité : le scepticisme et le cynisme. Mots clés : résistance à la publicité, cynisme, scepticisme, analyse factorielle confirmatoire, modèle PSL multi-groupes. THE EFFECT OF SCEPTICISM AND CYNISM ON THE RESISTANCE BEHAVIOR TOWARD ADVERTISING: AN EXPLORATORY STUDY. Abstract: The purpose of this article is double. First, a critical review and definition of the concept of resistance toward advertising have been realized