Apple Business Strategy

Capter la valeur en améliorant l’expérience du consommateur : le cas Apple. Enrico COLLA Professeur Responsable CRC / NEGOCIA Madeleine BESSON Professeur Institut TELECOM / TEM Visiting Professor au C.R.C. 1 1 CRC : Centre de Recherche sur le Commerce de NEGOCIA 1 Capter la valeur en améliorant l’expérience du consommateur : le cas Apple. Résumé Les mutations sociologiques et technologiques récentes ont profondément modifié le comportement des consommateurs et influencé les

I - Background to the company I-A -What is Apple Inc. ? Today, everybody around the world heard about Apple or knows a lucky owner. Indeed, Apple is becoming one of the most powerful manufacturer and designer of computer and electronic. The 21st of January 2009, Apple revealed its financial results for the first trimester of its fiscal year 2009, ended the 26 December 2009. The annuals sales have reach a new record of 15,66 billion US dollars. Apple has established a unique reputation in the consumer

article étudie comment Apple a réussi à générer un tel intérêt pour son produit à travers line stratégie de lancement particulièrement soignée. Voici en effet une étude de cas exemplaire illustrant les effets d'une annonce préalable de nouveau produit. L'article étudie également ¡es premières étapes du lancement de la deuxième génération du produit, en s'interrogeant sur les évolutions qu'elle génère en termes de modèle économique et de stratégie-marketing. Mots clés : iPhone - Apple - Innovation - Nouveau

Senior Partner +852-3650-6100 edward.tse@booz.com Sydney Simon Gillies Partner +61-3-9221-1903 simon.gillies@booz.com Tokyo Paul Duerloo Partner +81-3-6757-8615 paul.duerloo@booz.com Booz & Company EXECUTIVE SUMMARY The mobile applications business has grown exponentially in just the past three years. On the back of the hugely popular iPhone, Apple’s App Store has quickly come to dominate the market, but rivals such as Google, Microsoft, Nokia, and Research in Motion Ltd. (RIM) are betting

Organize and analyse the facts * Apple was founded on April, 1st 1976 * 1977, the Apple II was introduced * 1980, the company went public * Stiff competition with IBM which introduced its own personal computer powered by MS-DOS * 1998, introduction of iMac * 2001, introduction of the portable digital music player, the iPod * 2005, Apple first step in the business of mobile phone with Motorola * June 29th, 2007: Apple Inc launched its mobile phone, branded

arrangements (projects groups, Strategy Department, R&D Department, Marketing Department…) involved in the Innovation process - no more than 20 lines. Apple fait partie de ces entreprises qui ne connaissent pas la crise : explosion des ventes, augmentation du chiffre d’affaire et des bénéfices. Il serait donc intéressant de s’interroger sur les clés de ce sucées. Cette forme olympique est permise grâce à un savant mixage, d’innovations technologiques et d’innovation de « business model ». Contrairement

media may become the two dominants formats. | Price war between deferent type of retailers (supermarket, electrical goods store, specialist hi-fi retailers…).Technology increase very fast. * Development of music on InternetDevelopment of Apple and its I ‘tunes (Apple have 65% of the digital market).Market of audio and video products growing slowly (3 to 9% in several years). * huge competition with many manufacturers | What are the opportunities and threats facing these specialist hi-fi firms

was one of the prime innovations that led to the Industrial Revolution. In the 1970s, many companies began to focus on the core business, that is to say to focus on their main activity and outsource their activities the less profitable. Some companies even outsource their thinking and created consulting businesss , the beginning of an idea of management in businesses. Management consists in planning, organizing, staffing, leading and controlling an organization. As a consequence, many companies

re-launched Napster changes the music marketing mix This case about the online music subscription service Napster illustrates how different elements of the mix can be varied online. It also highlights success factors for developing an online marketing strategy since Napster's proposition, objectives, competitors and risk factors are all reviewed. The Napster brand has had a varied history. Its initial incarnation was as the first widely used service for 'free' peer-to-peer (P2P) music sharing. The record

Google  versus  Microso.     AGENDA     Company and its strategy Overview of Company and its strategy   My findings A -F. Questions of the Text G. What were the critical success factors? H. What are the pitfalls? I.  Did they make the best decision or were they just lucky? J. Can you imagine alternative solutions?   Discussion   Conclusion 1.  Company  and  Strategy  (1/2)   "   Founded  in  1998  by  Stanford  University   students