Apple Business Strategy

[pic] Master in Business Studies Dublin Business School Module leader: xxxxxxxx Module code: xxxxxxxx Student name: Guillaume Bodiguel Student number: xxxxxxxxx Assignement 1: Case study report Subject: How Apple inc. manages information to gain a competitive advantage? Table of Contents 1. Introduction. 2. Apple History and use of the IS (Information System). 3. Business analysis and development. a. Business context and Porter’s 5 forces analysis.

The Business and Management of Small and Medium Enterprises Case Study 4: Apple case study Table of content 1) What is Apple’s position in this industry and what are Apple’s competitive advantage? 3 a. SWOT’s analysis 3 b. The TOWS Matrix 5 c. Porter’s Five forces Model 6 d. The strategy clock by Bowman 7 e. Ansoff Matrix 7 f. Product life cycle 8 g. Porter’s value chain analysis 8 h. Conclusion 9 2)

confines of an Apple Store cannot be matched by competitors positioning their wares on the sterile shelves of the Staples, Walmarts and Best Buys of the world. Shoppers leaving a big box store with a PC tablet under their arms will head home to decipher its manual and begin the task of setting it up. Apple buyers can leave the store with a living, breathing appliance, already engaged in helpful or entertaining tasks. Ease of acquisition and simplicity of use: Advantage Apple. • Apple has put together

This case study from Harvard Business School dated from April 13, 2010 speaks about the history and the strategy of Apple. The author deals with the evolution of the company and it major innovations (Macintosh, Ipod, Ipad). About the history, Apple computer was founded in April 1976 by Steve Jobs and Steve Wozniak. At the beginning, Apple computer known a great success with the Apple I and the Apple II computer (They sold more than 100,000 Apple II by the end of 1980). But the dismissal of

------------------------------------------------- Introduction This report is a strategic performance, comprising markets, product and competitors analysis of Apple Inc. I choose Apple Inc. because of its original and own way to think, for it's worldwide image by an impressive strategy of communication. Name | Apple | Date of creation | 1976 | CEO | Steve JOBS | CA 2009 | 53,01 milliards $ |

and seems to be profiatble. As a consumer I find this choice very interesting and motivating. The consumer feels listened to and acknowledged. What Is The Marketing Strategy Of Nike? Brand image [pic]   Nike, Inc. is a marketer of sports apparel and athletic shoes. The American manufacturer, through its marketing strategy which rests on a favourable brand image, has evolved into a large multinational enterprise. In keeping with the brand image is its association with the distinctive logo

Dear Students, Here it is the learning notes (Apple, page 1 to 7, and Jet Blue, Page 8 to 17). Please, read them carefully and focus on the inherent logics of strategic thinking. See you on next Friday! Appreciatively, Damon Apple’s iTunes: Changing the Face of Online Music Retailing Apple has scored a big hit in online music retailing with iTunes and then a follow up with the iPod. Can Apple sustain its advantage against all of the current and future competitors that are likely to contend for

competitive advantage. Therefore as a MBA student in London School of commerce, the following report will investigates the current state of innovation of Apple Inc, and examines the management strategy of the company regarding the innovation. The purpose of this report is to collect, gathered information and analyse the impact of innovation on Apple Inc. First of all, a brief description of the computer industry and the history of the company along with its operation will be outlined. Then,

Apple Resource-based-view study Tangible resources (in 2010) • Financial resources : - Revenue $65.23 Bn - Profit $ 14.01 Bn - Total assets $ 75.18 Bn - Total equity $ 47.79 Bn • Employees 49 400 employees in the world • Locations Over 300 locations in the world • Patents More than 200 patents • Facilities Many facilities around the world Intangible resources - Managerial • Partnerships

PLAN MACINTOSH 2. Marketing Strategy Stratégie de marketing 2.A Strategic Overview 2. A Aperçu stratégique The primary worldwide marketing goal is simple and straightforward: establish Macintosh as the third industry standard product in the marketplace. L'objectif de commercialisation primaire à travers le monde est simple et directe: Macintosh établir que le produit de l'industrie troisième norme dans le marché. The first two standard products are the Apple II(e) and the IBM-PC. Les deux premiers