The Gillette Company

Quelles stratégies Coca Cola Entreprise a t- elle mise en place ?et surtout dans ces publicités ? Coca-Cola est une boisson unique donne au consommateur une sensation de plaisir qui fait l’originalité de cette boisson. Leur slogan « The Coke side of life » se réfère au « The good side of life » qui signifie « Le bon côté de la vie”. Ce détournement de formule célèbre permet au consommateur de comprendre que la vie offre une succession de petits instants de bonheur et boire un Coca-Cola bien glacé est

| | | Refaire sa chaîne logistique : l’expérience de Gillette[1] Cas produit par Martin BEAULIEU. Pour la société Gillette, l’année 1999 s’était conclue par des profits en chute de 12 % et un chiffre d’affaires qui reculait de 2 %[2]. L’entreprise de Boston était très présente dans les pays émergents et elle avait subi de plein fouet la crise économique

& GambIe et Gillette (2005) Introduction et objectifs du chapitre 130 130 4.1 L'industrie des biens de consommation: les prémisses des üFA 131 4.1.1 La dynamique du marché 4.1.2 Les prémisses des üFA dans ce secteur 4.2 Présentation des deux entreprises 133 135 139 4.2.1 Procter & GambIe: gammes de produits et expérience en matière d'üFA 4.2.2 Gillette : gammes de produits et expérience en matière d'üFA 4.3 La cartographie des risques de la fusion entre P&G et Gillette 139 145

and his mother, known under the stage name of Lily Harley, was an attractive actress and singer, who gained a reputation for her work in the light opera field. Charlie was thrown on his own resources before he reached the age of ten as the early death of his father and the subsequent illness of his mother made it necessary for Charlie and his brother, Sydney, to fend for themselves. Having inherited natural talents from their parents, the youngsters took to the stage as the best opportunity for a career

La russie Marché en général In 2006 Discovery Research Group estimated the total value of the cosmetics and perfumery market in Russia to be around US$7.8 billion, with potential to double in value by 2016. (Euromonitor) CA et unités en global Répartition et classement des secteurs Parfums Cosmétique Table 1 Sales of Beauty and Personal Care by Sector: Value 2004-2009 RUB million 2004 2005 2006 2007 2008 2009 Baby Care 3,165.9 3,766.6 4,491.9 5,287.3 6,107.7 6,858.1

will address the challenges specific to marketing products and services in foreign markets. It is assumed that you have a basic knowledge of the marketing functions. Today, all firms have to compete on a global scale and must adapt to an ever-changing environment. The tasks of the Marketing Manager are much more complex when the enterprise operates in several countries where the needs and preferences of customers are different. The Marketing Manager must learn new skills to detect the emerging

Perfumery and cosmetics groups in the world – August 2008 5.1. Procter & Gamble More disposals are expected Procter & Gamble 58,571 million euros consolidated turnover (*) Cleansing products and food 27,751 million euros Beauty care (**) 17,601 million euros Gillette 7,092 million euros Healthcare 6,865 million euros (*) The difference between the group total turnover and the sum of that of each department (738 M€) stands for corporate activity. (**) Also includes articles

suitor to take over a target company whose management is unwilling to agree to a merger or takeover. A takeover is considered "hostile" if the target company's board rejects the offer, but the bidder continues to pursue it, or the bidder makes the offer directly after having announced its firm intention to make an offer. A hostile takeover can be conducted in several ways. A tender offer can be made where the acquiring company makes a public offer at a fixed price above the current market price. Tender

(10 marks) Read the text carefully, then choose the best answer to fill each space (1>20). Only one answer is possible for each space. I’m not going there for the money. – in : The International Herald Tribune January 12 2007 David Beckham will leave Real Madrid for the United States in July. At 32, his career as a serious soccer player ….. (1) ….. for the role he himself perceives as leading North America out of some kind of ….. (2) ….. in the global game. The Londoner, born the son of a kitchen

10 % 39 % 18 % 18 % Par type de marché   Amérique du Nord   Europe de l’Ouest  Asie   Amérique latine  Europe centrale et de l’est, Moyen-Orient et Afrique  Développé   En développement 39 % 61 % A.G. Lafley Chairman of the Board, President and Chief Executive Officer Chers actionnaires, P&G concentre tous ses efforts pour gagner avec ceux qui comptent le plus pour le groupe : ses consommateurs, ses clients distributeurs et ses actionnaires. La performance de P&G