The Gillette Company

1888 : Asa Candler rachète la formule de Coca-Cola. 1892 : Asa Candler fonde « The Coca-Cola Company » en adoptant une stratégie marketing dite « marketing agressif » 1939 : 1ère communication destiné aux consommateurs avec les grandes campagnes publicitaire d’affichage. 1958 : Lancement d’autre produits Coca-Cola (Fanta, Sprite, Coca-Cola light..) 2. Hiérarchie : Le président directeur général de The Coca-Cola Company : Muhtar Kent. Conseil d’administration composé de 16 membres qui dirigent : Un

expression of the counter-culture movement. • Generally associated to the Californian hippie movement. • Influences in Music, Literature and Arts. • Its aim : to express the sensations and visions that creates drugs (LSD widely spread at that time ) What is Psychedelism ??? • Greek etymology : “Soul manifesting “ • An expression of the counter-culture movement. • Generally associated to the Californian hippie movement. • Influences in Music, Literature and Arts. • Its aim : to express the sensations

son album Maître du Je de 2004, le groupe Radiohead (chansons Karma Police (Police de la pensée) et 2 + 2 = 5) ; Big Brother and the Holding Company est le nom du premier groupe de Janis Joplin, avant qu'elle ne se lance en solo. Le groupe anglais Oasis a fondé en 2000 son propre label, Big Brother Recordings. Roger Waters utilise aussi ce thème pour sa dernière tournée The Wall de 2010, où l'expression "Big Brother is watching you" est projetée sur le mur lors du spectacle. Le personnage du Central

p3 1. History of P&G………………………………………………………………………………………………………………………………………….…p3 2. P&G today…………………………………………………………………………………………………………………………………………………….p4 3. P&G’s brands…………………………………………………………………………………………………………………………………………….…p4 4. P&G around the world…………………………………………………………………………………………………………………………….p6 II) Procter & Gamble’s marketing strategy………………………………………………………………………………………….p7 1. From internationalization to regionalization and finally globalization………………………….…p7 2. Segmentation and

The Gillette Fusion Power Phenom Campaign 1. The problematic advertising communication 2.1. The Gillette Company Company history: The Gillette Company was founded in 1901 by King Camp Gillette, a successful salesman. The company, who had at the beginning only one employee, sold 60 million razors 25 years later. Indeed, the World War I has been the trigger of the success of Gillette. Razors became a companion of soldiers, and US army ordered 3.5 millions razors and 36 millions blades

 P&G case study 1- What is P&G’s strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? What evidence supports your conclusion? P&G has 4 core companies and steel to be competitive thanks to his strategy which is based on different successful points. Indeed, P&G’s strategy for success in the marketplace can be exposed into 5 points. They build existing core businesses

Outline of the essay 4 Characteristics of a celebrity endorser that condition the effectiveness of an advertisement 5 Source attractiveness model 5 Erdogan source credibility model 6 Celebrity-product congruence. 7 Audience characteristics 8 Mc Cracken’s meaning transfer model 10 Risks involved in celebrity-endorsement 11 Overexposure 11 Massive using of celebrities 12 Overshadowing 13 Financial risks 13 Exploratory study on the use of athletes in advertising 14 The popularity

Parker Pen Company 1. Was the proposed globalization strategy for Parker Pen flawed or merely plagued by implementation challenges? The proposed globalization strategy for Parker Pen was both flawed and merely plagued by implementation challenges. Globalization differs in three basic ways: • The global approach looks for similarities between markets. • The global approach actively seeks homogeneity in products, image, marketing, and advertising message. • The global approach

{draw:frame} BIC company is based in Clichy, France. It was founded in 1945. The company 's best-known for making disposable products including lighters, magnets, ballpoint pens, shaving razors and watersports products. It competes in most markets against Global Gillette and Stabilo. After his success in France, the company was located in others foreign countries.For example, in Quebec, disposable razors are also known as «bics». Ten years after the release of Bic pen in Europe, the pens were introduced

com announces that a new market research report related to the Male Grooming Products industry is available in its catalogue. More information regarding this report: bal Men's Grooming Products industry http://www.reportlinker.com/p0197207/Global-Men-s-Grooming-Products-industry.html#utm_source=factiva&utm_medium=partner&utm_campaign=factiva This report analyzes the worldwide market for Men's Grooming Products in US$ Million. The report provides separate comprehensive analytics for US,