Share price

competitor EJ. For Af, it’s the products and services differentiation. And for EJ, it’s the low cost strategy. * Limits of AIR FRANCE: * Price war: In general, the price of AF tickets was relatively expensive and therefore accessible to a minority. But today, the airline is more popularized and is no longer the privilege of a minority. So the price has become the key factor for choosing between companies, especially with young people who have less income but a strong passion for travel.

Elliot Handler created it in 1945 and now, it is a global leader in his sector. Mattel is a compound name. It’s formed by « Matt » of Mattson and « El » for Elliot. Mattel possesses in particular brands like American Girl, Barbie, Big Jim, Fisher-Price, Hot Wheels, Magic 8 Ball, Matchbox and Polly Pocket. Mattel also publish games like Othello, Scrabble and Uno. It also commercializes games and toys under license Warner (Batman, Justice League, Looney Tunes), Disney, Jim Henson (Bear in the Big

.............................................................................................. p.4 b - Place ….............................................................................................................................. p.5 c - Price ….............................................................................................................................. p.5 d – Promotion …...................................................................................................

firms in other industries that offer substitute products.  McDonald’s main competitors within the quick-service sandwich industry are continually deriving new strategies through offensive and defensive tactics in order to gain customers and market share.  One of the major issues for McDonald’s is it competitors.  Burger King is the second largest hamburger fast-food chain in the world and is the number one competitor for McDonald’s. Burger King has 11,400 locations in 58 countries and

avoids the bureaucracy and allows quick and effective decisions. The overall group strategy is to penetrate new growth markets and offer these markets products or services. The aim is to compete existing competitors, by offering quality at a lower price and develop new products and concepts. “what others dare not do, we will” from Richard Branson Virgin development strategy and expansion is based on a strong communication with public relations but also by the advertizing ensured by Richard Branson

Economie anglo-saxonne What do you mean by Anglo-Saxon ? Connection of countries and economies deeply influenced by English customs: - Same language - Share a common legal system which distinguish these countries from France, Germany, Japan ✓ Position of case law ✓ Notion of equity - Religion played key part in developing the economies ✓ Protestantism: “make their own way of life” - Political liberalism ✓ Democracies for hundred

output: Supply = firms’ output, Yt. Demand from households for consumption and investment = Ct + It . Relative price = 1. – One-sector model: Output can be used either for consumption or for investment. Lecture 2 4 • The market for capital services: Consumers own the capital stock, Kt , and rent its services to firms. Supply of capital services = Kts. Firms’ demand = Ktd – Relative price (in units of output) for renting one unit of capital for one period: rt = real rental rate for capital –

results in 2010 remain at the same level as previous year, cost of sales decreased by 2% resulting in a positive impact on Gross Margin Rate. Gross Margin Rate: Strong increase in gross margin rate in 2010 (60%) is a consequence of favorable price / mix effect, price increases in average in 1,8% on the Top 14 brands and stable cost of goods sold 8 Financial Analysis November 9th 2010 In million Euros % Gross Margin Rate Gross margin after logistics costs 2006 59% 3,578 2007 59% 3,827

The “dragibus” is the star product of this category The price policy In 1991 : the operation tariff transparency. - no discounts on invoice, or contributions for commercial costs. - Unique price list applied to all the distributors. - The discounts are only according for quantities (weight). In exchange, all prices of Haribo products decrease between 10 and 15 %. In 1991, Haribo create a politics of European harmonization of the price : the operation tariff transparency. The company announces

of Barbie collector is “Barbie symbolized the innocence of youth”. That’s why, most of the time, Barbie collectors are women who played with Barbie when they were younger. As for the other community, there is a virtual place to communicate and share the common interest for the doll. The members are here privileged too because they can get some information before the rest of the population. Moreover, they have the exclusivity above the Barbie collector sales: some Barbie collectors are only available