Share price

generally applies! II- Competitors : Two major companies share almost 3 / 4 of retail sales: •Kronenbourg breweries with 9.9 million hl produced, nearly 50% market share •The Sogebra (Heineken) with 5.1 million hl produced, representing 30% market share • Brewery Stella Artois (Interbrew) occupies the 3rd position with 4% market share • Little breweries like Saint Sylvestre making regional beers representing 10% market share. III- The consumers : •Beer Consumer Profile in France

| |Intellectual property protection laws |Globalisation | |Antitrust laws |Share price development (dropped) | |Consumer Protection Laws |Low-cost neighbours (China, Korea, Indonesia) | |Environmental Norms

| | |CURRENT STATUS OF THE PROSPECT | | |Market share? | | |Competition? |

the development of globalisation, managers have to deal with new markets, quick changes and also with the reduction of costs. Indeed, as the market widens, the competition and managers have to be careful if they want to keep or increase their market share. Secondly, managers have to plan the future of their company. Consequently they have to take all the decisions and strategic positions in order to lead their company to success. To achieve this goal, managers use models to analyze the internal and

identifying the strategic focus – and then delivering relevant product and service benefits to the customer – true loyalty to the retail brand can be established. Private Label Strategic Alignment Matrix Marketing Strategy Competitive Positioning Price Differentiation Proportion of Private Label Products Narrow High Re ta il Br an d Lo ya lty Wide Low Consumer Choice No control Product design Control of the Supply Chain Private Label Strategy Total control of all

lot of natural resources at its disposal. It is very interesting for Renault if it wants to increase its market shares there. Indeed, Renault will not have to import some raw materials indispensable to build a car. Then, the abundant oil at a low price (less than 50$ the barrel) will also maintain the demand of car. Third, we saw that RENAULT has to adapt his self to the trends of the Russian people like the average time of 11 years to keep a car. Thus, to increase his sales like his profitability

theory of international trade. The cornerstone of the theory is the HeckscherOhlin-Samuelson model and its main explanatory result is the Stolper-Samuelson theorem. Brie°y stated the theorem says that in the long run increase in price of output of a sector increases the cost/ price of the factor that this sector uses intensively. Krueger [16], analyzing the impact of alternative trade strategies on the employment in the LDCs, hypothesized that employment will rise after a trade reform since the relative

created as for example the marketing one. Marks&Spencer witnessed phenomenal growth after some drastic changes in its organisation orientation after 2003. The company has retained a premiere position in UK clothing retailing with a total market share of 11.1%. In 2009, the group achieved a turnover of 9.1 billion pounds. In this report, we have analysed Marketing aspect Marks&Spencer and discussed its strategies and corporate goals. We have dealt with its strengths, weakness, opportunities

31 Product 32 Our New Product 32 The Design Framework 32 Packaging 34 Branding 35 Pricing 36 Establishing pricing goals 36 Price positioning 38 Estimate demand cost and profits 39 Demand 39 Price Elasticity of Demand 40 Cost 41 Chose a price strategy to help determine a base price 43 Fine-tune the base with pricing tactics 44 Right price 44 Distribution 45 Promotion 48 Advertising 48 TV commercials 48 Radio 49 Magazines and Billboard 49 Web Site 49 Public Relation

euros in 2007 that is 27 % of the total T.O. of Seb. Today it sells its products in over 120 countries and 80% of its sales are made outside of France. But the European market is still important because it represents 51%. [pic] An important share of products belonging to the segment of cookware and eletrical cooking are trivialized products. The equipment penetration rate of the households for this kind of devices is very high there, like microwaves, filter coffee maker which rate is close