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tendencies 3. The competition 4. The five Porter strenghts 5. The SWOT analysis III. The future perspectives 1. Opportunities and perspectives of the spirit market for the five next years 2. Recommandations Conclusion 2 Bacardi Martini is one of the most famous brand spirits in the world and with this report we want to give an insight on the global strategy of this famous brand. So, firstly, we shall see some facts the internal facts, about the historical development of the brand and about

expect too much of the result of the choice we make but once the choice is made, we realize it’s not perfect and we blame no one else but ourselves. And it is dangerous for human well-being because we ban excuses for failure which provoke pressure that may provoke suicide. In conclusion, B S explains that having many options to choose from is not necessary a good thing. On one hand, we get more freedom but in other hand, too much choice kills choice. It can have serious repercussions on people’s behavior

situation in U.K. This kind of domestic concentration has always been threat of M&S making its business risky. So, horizontal expansion can be one way to diversify its risk. Of course, in order to diversify its risk further, it is best for M&S to diversify its portfolio by starting up new business unit which is not directly related to the retail business. That way, M&S can be free from being influenced by economic fluctuation which generally has large impact on the whole retail industry. However, considering

|Competitors | |Action in 2 different business: media content & electronics |Different high-tech competitors in each market segment (I-Pod, | |Different demands for each one |Samsung, Canon…) | |Wide product range (electronics) |Games (PS3): Xbox 2, GameCube 2 |

should be democratized, and that this can be accomplished by including, in the composition of the bureaucracy, “representatives” from major social groups in proportion to each group’s numerical size within the total society. In any society, at least in one with significant degree of social heterogeneity, the literal, arithmetical, application of this idea is full of quandaries to the point of absurdity.” “Do we opt for the most capable of the population, or do we logically seek a micro-reproduction

what is important to people is that they can find whatever they look for... The most relevant particularity comes from the free model, people do not have to pay to post or to have a look at the offer. Le Bon Coin has been particularly smart in its way to manage its communication, users made it become famous thanks to the by word-of-mouth. Le Bon Coin did not communicate in the media or even in magazines for « geeks », there were any development based on communication or marketing, and even on innovating

hard life.In the end of the book Lennie is being searched for and will be killed when he is found. George has three choices. He could run away with Lennie, not do anything and let the others kill Lennie, or kill Lennie himself. He chose to kill his best-friend, Lennie, himself, and he made the right decision. D'une part, dans le monde où nous vivons personne n'a le droit de tuer quelqu'un d'autre, c'est un acte punit par la justice. En plus, ici, George est très proche de Lennie c'est quasiment

to me as if it was our destiny to met, came to me like a magnet attracted by a metal heart . As soon as our eyes met an unbreakable bond formed and it seems like if he was the only thing that mattered, the only living human being in the manor, the one i was born for. He came to me and took me in his arm it was like a dream, I can't tell you for how long we've danced, time didn't matter. I can tell you now that I didn't met someone- i've met love. But my father ruined everything he though that

chocolate and coffee. In 2010, the brand can actually count more than 65 different flavors, unusual and surprisingly tasty for ice cream gourmets. The brand was always based on the concept of a tasteful ice cream, made with the finest ingredients and the best recipes. That’s the reason why Häagen-Dazs has tried to innovate and bring new frozen dessert experiences to customers, including distinctive and surprising flavors such as Vanilla Swiss Almond, Butter Pecan and Banana Split. Häagen-Dazs was also

coffe was the best I had tasted for months. The pie was good too. A car pulled up outside. The man glanced out to see if the people wanted gas, but they didn’t. The two men came right in. The tall one said, « Two coffees. Do you have a road map that we could look at ? » « I think so, » the man behind the counter said. He got their coffee first and then started looking through a pile of paper by telephone, trying to find a map. It was easy to see he was the type who would go out of his way to help you