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120 countries. Who are the customers of Nivea? The brand is designed to a large part of the population, as we will see later. It’s a quite affordable brand, because Nivea is not a luxury brand such as Guerlain or L’Oréal, but it enjoys a really good brand image. The economic environment: The brand has been developed during the first part of the 20th century. In developed countries it was the beginning of mass consumption. Nivea has been able to take advantage of customers’ new needs. Indeed

to sell something online because the product is delivered at home. I think Amazon can be threatened by cinema theatres or multimedia libraries because people don’t always want buy something if they have the possibility to rent it. Furthermore it’s a good solution to save money. Moreover, I think the power of substitutes is high because people can replace a product by another with the same quality and the same price. Suppliers: The position of strength of the suppliers depends of their specific

année Je suis votre nouveau professeur My name is…/ I’m… I'll be teaching you English this year I’m your new teacher En début de séance Bonjour à tous Bon après-midi à tous Enlevez vos manteaux Comment allez-vous / vas-tu ? Good morning, everybody / Hello, everyone Good afternoon, everybody Take off your coat How are you today? How are you getting on? L’appel / Register Faisons l’appel Qui est absent aujourd’hui ? Que se passe-t-il avec …? Le pauvre, il est malade Pourquoi étais-tu absent lundi

from the grave. This is a classic example of one of my favorite management flubs, which (for want of a better alternative) I’m going to christen the Edwards Quant Fallacy: There’s a difference between collecting good data (what quants do) and applying good judgment to data (what good managers do). This fallacy — in which otherwise bright managers make stupid decisions because the data in front of them suggested so — has popped up recently at Google (GOOG), Roche (RHHBY) and Clorox (CLX). After

New York, North America. Dear Maisie, I haven’t heard of you for a long time ! I miss you so much. I hope you are in a good health and nothing bad happened to you. In my case, I’m very well. I’ll tell you quickly what happened to me. I managed to hide in the boat and to go to Ellis Island. Once there, the inspectors told me that my health tests was very good, but that I was too young to go to the United States alone. So, they put me in an orphanage. It was amazing, I have never seen that

the social and environmental issues that negatively impact the destinations and the industry as a whole (Kasim, 2006). In the hospitality sector, Non government organisations are deeply looking at the companies’ environment practices, which is a good driver of business behaviour. In this sector, CSR enabled some initiatives such as the International Tourism Partnership (ITP) allowing to provide global leadership for hotels, travel and tourism or the International Hotels Environment Initiative (IHEI)

very good result. At noon after eating there is a UNSS (bodybuilding, yoga, football, badminton etc.) all sports together almost 10 euros for the year, which is really cheap! It also includes an internship if you live far away you can sleep the week school in a reasonably priced boarding and well and has everything to satisfy you. This school offers a lot of versatile rooms including science classes, equipped with interactive whiteboards white and all materials suitable for working in good conditions

transport aérien Maritime : BL bill of lading , connaissement maritime 1/  Maritime : DEFINITION OF 'BILL OF LADING' A legal document between the shipper of a particular good and the carrier detailing the type, quantity and destination of the good being carried. The bill of lading also serves as a receipt of shipment when the good is delivered to the predetermined destination. This document must accompany the shipped goods, no matter the form of transportation, and must be signed by an authorized

products which one will you pick to buy your products? The company who has a good image or the other one? Of course, the only one who gives you a feeling of confidence. In fact, this image can be a reason to attract ethically conscious customers. Being socially responsible is not only good for the firm’s image; it can increase employees’ motivation, too. Of course, if your employees are motivated, they will be able to have good production and efficiency. It can be attractive to some investors to work

families and couples but also students who can benefit from good prices. The Aer Lingus segmentation is between 25 and 45. The Aer Lingus customer has a specific profil : active urban who needs rapidity and simplicity because its time is precious. Moreover he likes comfort. Even if the tickets prices are expensive, Aer Lingus offers a good service quality. The food is better than most airlines which is still not very good. The films are good on long haul. And the cabin crew are very friendly and tend