Presentation of the CRÉDIT AGRICOLE

A - The entity Crédit Agricole

In France, 39 regional boxes offer a complete range of products and financial services to their customers.

The Crédit Agricole is a mutualist bank with about 6, 2 million members who indicate 32 600 administrators of the local Boxes. There are 2 544 local Boxes base of the Crédit Agricole, they hold the main part of the capital of the regional Boxes. Actors of the local life and tuned to its economic needs, the administrators of the local Boxes allow the Crédit Agricole to adapt its offer of products and services to the waits of his customers

The Crédit Agricole the Loire Haute-Loire is the 1st bank insurance of our region with her 138 agencies of nearness, 22 periodic selling points, 181 " Green Points ".

B - The agency of the Crédit Agricole the Loire Haute-Loire of Brives Corsac

The agency of Brives Corsac consists of private individuals either 3180, of professionals or 264 and of farmer or 40.

For the clientele of the private individuals, the most representative age bracket of the agency is situated between 26 and 54 years. And so their equipment rate represents 78, 8 % of the services, the savings, the insurances and the credits. The segmentation of the clientele decomposes in the following way, 1653 customers make party of the consumer said segment, 1333 customers integrate the customers says intermediary and 194 customers belong to the category of the customers says top of the range.

We can notice that the consumer said clientele is the most representative of the agency of Brives Corsac.

C - The team of the agency of Brives Corsac

Description of the activity

A - Context

The regional box pursues its commitment with Saint Etienne's sports association by marketing a bank card in the effigy of the Club, a few months having become one of the official partners. The card has just been officially thrown on the