Saudi Arabia Aubade

assignment: | Lingerie in Arab Countries: Aubade case | | Leïla BERRMOUN | 08/02/2011 | ------------------------------------------------- Intercultural Management ------------------------------------------------- Case study assignment Introduction Aubade has managed to become one of the most famous lingerie brands on the French market, basically thanks to the impact of the publicity campaign: “Leçon N°…” since 1992. Aubade benefits from a real know how inherited from its