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campaign: Dove is not a soap, Dove does not dry your skin out like ordinary soaps. Though the codes remain the same. A female consumer who uses the product. The new strategy tries the wellbeing register. 2002 extension of the range Dove enters new markets : body wash, hand wash, hair care, face care, body lotions, tools… Example : 18’’ TV spot : Dove has the same brand positioning and codes for shampoo as for cream bar. Dove asserts its difference, its opposition to the competitors

don’t want to look uncool, others do because of peer pressure. Wouldn’t it be amazing to party with friends and still be the coolest person around without getting drunk and getting into trouble? With my newest beverage, the taste is the same; the look is the same however the effects on the brain and body are not. No more hangovers, no more high risk of driving drunk, no more high risk of sexual assault, no more looking like a looser because you had too much to drink. With this new and improved

literature : The question of the language for the colonised. What language use ? British English, the language of the colonisers, was more official. So, how were they going to find an American literature different from the British but using the same language ? American writers have the idea to create a special language in order to reinforce the feeling of Americanness and to say what America was : A country of immigrants, from all over the world, with different traditions, and different type

................ The title of the song ......................................................... The writer of the lyrics ......................................................... Activity two: Read the lyrics and find the words that have the same rhyme at the end of each stanza: 1st stanza: .................................................................... 2nd stanza: ................................................................... 3rd stanza: ....................................

recollection of being the victim, the ones that are left aside, and the ones that have been cheated on. Therefore, when Indigenous peoples hear that globalization is a phenomenon that includes each and every person on the planet, they always have the same suspicion in their minds. Will the laws be able to prevent forests from being clear-cut? Is it possible to remain who we are (or who we should be), or the only choice that is presented to us is to become a part of the market? Many questions arise in

HYRONDE QUSRSYS *BREAK 0 PRT05 PRT05 QUSRSYS ATTNCL LIBPH *SYSVAL FRA FR 65535 *NONE F12=Annuler Nom, *SAME, *USRPRF Nom, *LIBL, *CURLIB *SAME, *NOTIFY, *BREAK... 0-99, *SAME Nom,*SAME,*WRKSTN,*SYSVAL Nom, *SAME, *WRKSTN, *DEV Nom, *LIBL, *CURLIB Nom,*SAME,*NONE,... Nom, *LIBL, *CURLIB Nom,*SAME,*SYSVAL,*HEX... Nom, *LIBL, *CURLIB *SAME, *SYSVAL... *SAME, *SYSVAL... *SAME, *SYSVAL, *HEX... *SAME, *NONE, *CLKWD... Fin F13=Mode d'emploi invite C o m m u n i c a t i o n O r g a n i s a t i o n Pascal

increased ISAF deployments, according to INR polling in fall 2009. • Only a fraction (0.1-1.3 percent) of French and German respondents identified “Afghanistan” as the most urgent issue facing their nation in an open-ended question, according to the same polling. These publics ranked “stabilizing Afghanistan” as among the lowest priorities for US and European leaders, according to polls by the German Marshall Fund (GMF) over the past two years. According to INR polling in the fall of 2009, the view

times per minute landed in Saint-Vincent Street, Montmartre. At the exact same second, outside a restaurant, the wind was sweeping in under a tablecloth, causing the glasses to dance without anybody noticing it. At the same time, on the fifth floor of avenue Trudaine, Eugène Koler, erased the name of his best friend, Émile Maginot, in his address-book after coming home from his funeral. Still at the same second, a spermatozoon containing an X-chromosome and belonging to M. Raphaël Poulain

the Mc Café started in Australia in 1993 but has now expanded and has more the 1300 shops in the world. They are Starbucks biggest competitor, since they offer the same type of products for a lower price. On the international scale Starbucks other main competitors are Gloria Jean's and Costa coffee, these coffee house have taken the same concept as Starbucks; the relaxed lounge atmosphere, wifi access, large choice of products, the faire trade aspect, the friendly costumer-service relation... Nevertheless

Stuart Mill was a second proponent of utilitarian theory and studied Bentham’s views. Mill received only informal training at home but studied Greek and Latin. He additionally studied logic and read Bentham’s work at an early age. Mill wrote in the same vein as Bentham on such topics as government, economics, and ethics (Shanahan & Wang, 2003). MAJOR CONCEPTS Mill expanded Bentham’s views, going beyond the simple concept of pleasure versus pain to introduce the idea that certain pleasures are