Nike Women

stores selling Billabong products. SALES 2003 (millions) Australia ††††††††169.1 Americas ††††††††302.8 Europe ††††††††151.0 Billabong's world market saw an even greater growth of 24% in sales (www.billabongcorporate.com). Their products include women and men's clothing, swimwear, bags and backpacks, hats and toboggans, gloves and boots, wetsuits, surf and body board covers, belts and not to forget, watches. They continue to expand their brand image with promotional events. They sponsor surfing

spread a message towards customers (target) in order to promote its brand, its activity or its products. Brand Identity name + signature logo(s) products / packaging stores (+ corners) web site Brand signature : Nike : Just do it, Adidas : impossible is nothing Nike : origine du nom : nom de la déesse de la victoire (nom signifiant) Adidas = 2 marques : les trois band pour Adidas performance (chaussures, …) et Adidas style (lifestyle, mode, …) qui commercialise sous différentes marques :

  •  Dans  un  marché  des  ar+cles  de  sport  fortement  concurren+el  et  innovant,  Adidas,  la  marque  au  3  bandes,   doit  affronter  la  concurrence  frontale  de  Nike  mais  également  celle  de  marques  distributeurs  de  plus  en   plus  performantes.     Etablir  un  diagnos+c  précis  de  la  situa+on  et  bien  cerner  la  probléma+que

tables, with designers snap-on covers, trilling intentionally irritating ringtones. In embracing them as a fashion accessory, we have lifted mobiles into the strata of fax machines and tumble dryers. Once every decade or so, the marketing men and women hit perfect pitch with a product that tallies precisely with the cultural aspirations of the moment. In the 1980s, the trainer became a key cultural accessory: the means by which the owner pronounced his or herself to be au fait with the modern world

10 Risks involved in celebrity-endorsement 11 Overexposure 11 Massive using of celebrities 12 Overshadowing 13 Financial risks 13 Exploratory study on the use of athletes in advertising 14 The popularity of athletes in advertisement 14 Nike case 15 Gillette case 15 Gatorade case 15 Conclusion 16 Annexes 17 Successful and unsuccessful celebrity endorsements, Source: Till and Busler 1998, Walker et al. 1992 17 The Elaboration Likelihood Model, Petty Cacioppo, 1986 18 Zinedine

subcontract to another sweater, who would ultimately engage workers at a piece rate for each article of clothing or seam produced. Kingsley asserted that the middleman made his profit by finding the most desperate workers, including immigrants from Ireland, women and children, who could be paid an absolute minimum. While workers who produced many pieces could earn more, less productive workers earned so little that critics termed their pay starvation wages. Employment was risky: injured or sick workers would

Integrated Marketing Communication Plan: Nike Sport wear market is one of the most competitive environments to do business. More than 264 companies compete on this market with a wide range of different products each targeting and appealing a specific group of people. In France the market of sport clothes and materials represents a turnover around 9.1 billion Euros. The main part of the market is leading by the specialised stores which share 7 billion Euros. The main stores are Decathlon

En termes de magasins spécialisés, on retrouve aussi Nike (principal concurrent d'Adidas), Salomon, Puma, M-Dia et Fubu. Il y a aussi Reebok jusqu'en 2006, puisqu'il a été racheté par Adidas. ➢ Les concurrents sont très présents sur le marché du sport féminin: -Tout a commencé en 2001 avec la marque Salomon qui a créé un nouveau concept Women Will, il s'agit d'une nouvelle gamme de produits sportifs destinés aux femmes. - Ensuite Nike, en 2003, inaugure tout un espace dédié aux produits

company must ensure the employability of its employees through training, allowing them to thrive by ensuring, inter alia, the right balance between work and private life, ensure equal opportunities between men and women, respect diversity etc.. U.S. and European multinationals such as Nike, Levi Strauss, Carrefour and Starbucks must enact wage standards to their suppliers in the Third World and ensure compliance. However, companies can be both profitable and responsible. The environmental footprint

Surgery, approximately 11.7 million surgical and nonsurgical procedures were performed in the United States in 2007; of these surgeries 91% were executed on women. While contemporary conceptions of beauty are limited to say the least, Dove’s campaign to counter such ideas are similarly limited. In attempting to appeal to what they call “real” women, Dove markets itself as an esteem-building brand based on enhancing women’s natural beauty; however, what Dove sells are nevertheless beauty products. I will