New Business Model

Document téléchargé depuis www.cairn.info - Toulouse Business School - - 212.99.31.8 - 12/09/2015 12h43. © Management Prospective Ed. Powered by TCPDF (www.tcpdf.org) Rym Hachana, Chiraz Saidani Management Prospective Ed. | « Management & Avenir » 2013/1 N° 59 | pages 56 à 75 ISSN 1768-5958 Article disponible en ligne à l'adresse : -------------------------------------------------------------------------------------------------------------------http://www.cairn.info/revue-management-et-avenir-2013-1-page-56

l'entrepreneurship et dans un paradigme constructiviste. NEW FIRM CREATION : EPISTEMOLOGICAL CONTRIBUTIONS AND MODELISATION Summary Since the 70's numerous researchs are dealing with entrepreneurship and new firm creation. The first part of this work presents epistemological and methodological contributions on entrepreneurship and new firm creation. Much attention is devoted to the definition of the concepts. In the second part, a model of the process of new firm creation is developed in the contructivist

(Turnover 2008 : 432 M€). Listed on the London Stock Exchange. Other branches: Kurt Salmon Associates, Proudfoot A significant international network Europe: France, Belgium, Netherlands, Luxembourg, Switzerland, United Kingdom and Ireland North America: New-York, Los Angeles Oceania: Sydney, Melbourne Africa: Casablanca, Algiers Alliances in mature markets: Liscke in germany, BIP in Italy, Mac Group in Spain Significant projects in Eastern Europe and Middle East A unique positioning From strategy

sports car, even less Ferrari, whose sales have exploded in 2008. Indeed, the Prancing Horse brand this year has seen its turnover increase of 15.2%. 6587 Ferrari were sold last year, an increase about 2%. These figures do not include sales of the new California whose success foreshadows a very good year 2009 on the market for the sports car. B) Presentation of the firm Ferrari is an Italian sports car manufacturer based in Maranello (Headquarters), Italy. Founded by Enzo Ferrari in 1929,

Model 1: "hub-and-spoke": reducing operating costs through automation and regional hubs Bank of America is moving to a "regional hub" model * BoA a fermé 300+ agencies aux US (~8%) * Conversion en 2011 de certaines agences en « speciality stores » où des experts peuvent conseiller les clients sur tous les aspects de la banque * Ouverture en 2013-2014 d’une douzaine de Flagship (« that will offer customers more space, more specialized bankers and ­financial advisers, and the latest gadgets”

customers are important to businesses because they offer a steady revenue stream, higher profit margins and enthusiastic referrals. But in a down economy, price sensitivity can trump loyalty. To strengthen the bonds with these high-profit potential customers, innovative companies are deploying enterprise-wide strategies built on consumer segmentation. These strategies go beyond the classic marketing applications of segmentation to drive customer-facing aspects of a business. Among the strategies: •

offers fashion for women, men, teenagers and children. H&M also sells own-brand cosmetics, accessories and footwear. The stores are refreshed daily with new fashion items. 35 markets all over the world 1,988 stores 76,000 employees sales including VAT SEK 118.7billion Profit after tax SEK 16.4 billion H&M BUSINESS CONCEPT (1/2) •  H&M’s business conceptis to offer fashion and quality at the best price. •  H&M’s growth targetis to increase the number of stores by 10 –15 % per year. The growth

Anna Chaussy RCAI2 15/10/09 BOEING: BUSINESS POLICY ANALYSIS. Presentation: Boeing is the first world aeronautical company and the biggest manufacturer of civil and military planes. The company is structured around three big activities: First, the commercial aviation with the Boeing Commercial Airplanes; then, the space and the defense with the Boeing integrated Defense Systems; lastly, the financing with the Boeing Capital Corporation. With a clientele distributed on more of 145 counties

......................................................................................................p 3 1. Culture Specific Models ..............................................................................................p3 1.1 Japanese Model .................................................................................................... p3 1.2 French Model ........................................................................................................p3 1.3 Comparison ....

Industries was formally established as an “Economic Interest Group” (GIE) on 18 December 1970. Its name was taken from a term used by the airline industry in the 1960s to refer to a commercial aircraft of a certain size and range. The first production model, the A300B2 entered service in 1974. The success was poor but by 1979 there were 81 aircraft in service. It was the future launch of the A320 in 3 years later that guaranteed the status of Airbus as a major player in the aircraft market. In the early