Luxury Goods Pestel

L’INDUSTRIE DU SWAG Présenter en 15min un secteur du luxe avec une analyse sectoriel (PESTEL), et une analyse des principaux acteurs (différentes marques sur le marché) les différents codes des différentes marques, leurs stratégies de communication Autant de slides possibles pour 15min Livre : KAPFERER, Jean-Noel et Bastien, Vincent 2009, Luxury Brand Strategy : Break the rules of marketing to build Luxury Brands, Kogan Page > en Français : Luxe oblige. Qu’est ce que le Luxe ? Segmentant :

Diversification…………………………………………………………………………………………p14 Conclusion………………………………………………..……...p14 Introduction In this study we are going to discover the mainstays of the famous French fashion house Louis Vuitton. We'll focus first on the background of the leader of the luxury goods market, then we'll figure out its environmental analysis and to finish we'll make some recommendations and proposals for new strategies to put into. The background 1- Louis Vuitton: the history Louis Vuitton is one of the famous french

EXTERNAL ENVIRONMENT ANALYSIS The PESTEL model will be used as a guide to analyse the external environment changes such as political, economical, social, technological, ecological and legal aspects pertaining in a business. These changes will help to determine market trends.  Political changes The political structure of a country highly influenced the proper development of small and medium enterprises. The promotion of SMEs is being done by offering various financial and non financial supports

original and credible. “Consumers, saturated with products and advertising, perceive and remember only simple positioning, articulated around a small number of distinctive features” (Lindon, 1994). In a first time, Lollipops conceived fancy leather goods only, matching bags and wallets. With its success, founders decided to extend their products to fancy fashion accessories: shoes, jewellery, umbrella, bell, hat... In the niche of fancy fashion accessories, Lollipops is known to be the first and the

products for the environment issue. Now new products can be recycled, they use less electricity ... III - Competitor analysis To analyse the micro and macro environment of the company, I have used tools like PESTEL Analysis, SWOT Analysis and the Porter’s 5 forces. III-A PESTEL Analysis: Political: * In order to reap the benefits associated with globalization, governments around the globe are extending trading areas. For example, European Union (EU) has expanded in May 2004 to include

.................................................................................................................................  5   III.   SWOT  AND  PESTEL  ANALYSIS  ...........................................................................................  7   A.   SWOT    AND  PESTEL  ..........................................................................................................................  7   B.   DIAGNOSTIC  .......

Le Comité exécutif (COMEX) réunit chaque mois, autour du Président Directeur général et du Directeur général délégué, les Présidents des branches du Groupe et les principaux directeurs fonctionnels de PPR. IV. Analyse de l’environnement 1. PESTEL P PPR dispose de 2 grands domaines d’activités : le luxe et la grande distribution : on peut donc distinguer une analyse au niveau luxe et une au niveau grande distribution. olitique (luxe) : Depuis 1995 la France a un gouvernement de droite qui

them the market leader, offering products for a variety of consumers. The product range of Nokia varies from standard handsets to high tech, high quality mobile phones targeted at teenagers, women, men and business people. External Analysis PESTEL Analysis Political / Legal: • downloading music illegally can make individuals liable for prosecution (at least in developed countries), • Possibility to register a patent, Nokia can secure a new technology to reduce the risk to be copied