Linguistics

Language It may seem somewhat obvious to state that language is vital to effective cross-cultural advertising. However, the fact that companies regularly fail to check linguistic implications of company or product names and slogans demonstrates that such issues are not being properly addressed. The past is littered with examples of linguistic cross-cultural blunders. Of the more comical was Ford's introduction of the 'Pinto' in Brazil. After seeing sales drop significantly, they soon realised that this

2003a, « The Galling Rise of English », The Economist, 1 May, p. 42. — 2003b, « How Football Unites Europe », The Economist, 31 May, p. 42. Commission of the European Communities, 2002, Commission Staff Working paper. Promoting Language Learning and Linguistic Diversity-Consultation, Brussels, SEC (2002) 1234. Cormack M., 2000, « Minority Languages, Nationalism and Broadcasting : the British and Irish Examples », Nations and Nationalism, 6(3), pp. 383-398. Derrida J., 2003, « Pourquoi je cosigne cet appel

phonologique /r/ chez la personne qui le lit et l’écrit. A travers l’histoire, pour les peuples qui ont connu l’écriture, cette connaissance intuitive de la phonologie semble avoir toujours existé. Par exemple, Robins dans A Short History of Linguistics donne l’exemple d’un scribe islandais du XIIe siècle, qui a écrit un Traité de grammaire : il notait avec un accent les voyelles longues, lesquelles s’opposaient distinctement des voyelles courtes, ou brèves ; il notait aussi les voyelles nasales

255-265. (Mohr L. et Bitner M.J., 1991, Mutual Understanding Between Customers and Employees in Service Encounters, Advances in Consumer Research,18 611-617. Nickels W. G. , Everett R. F. et Kein R. (1983) Rapport building for salespeople : a neuro-linguistic approach, Journal of personnel Selling & Sales Management, 2 , 2, 1-8. Papasolomou I. (2002), The role of employee development in customer relations: the case of UK retail banks, Corporate Communication: An International Journal 7, 1, 62-76. Parasuraman

graders. Research conference, Athens: University of Georgia. Block, C.C., Parris, S.R. et Whiteley, C.S. (2008). CPMs: A kinesthetic comprehension strategy. The Reading Teacher, 61, p. 460-470. Bowers, J. (1993). The syntax of predication. Linguistic Inquiry, 24, p. 591-656. Chall, J.S., Jacobs, V.A. et Baldwin, L.E. (1990). The reading crisis: Why poor children fall behind. Cambridge, MA: Harvard University Press. Chall, J.S. et Jacobs, V. (2003). Poor children’s fourth-grade slump. American

de compte, ce qui semble les distinguer de ces derniers, c’est qu’ils ne considèrent pas les systèmes de signes (notamment linguistiques) comme l’élément essentiel de ce qui constitue « notre » monde : ils se situent, pourrait-on dire en deçà du linguistic turn, c’est-à-dire des vues selon lesquelles (pour le dire rapidement) le langage constitue la réalité. Malgré leur apparent éloignement des préoccupations professionnelles des conseillers d’orientation, ces débats autour des travaux de Erikson

confidence in their future and of gratitude(recognition) for their work. Alterations(Transfers) To facilitate the alteration(transfer) of an employee in another hotel of the group X would allow to offer to the employees a professional valuation, a linguistic progress and a personal realization. It is also an advantage for the chain(channel) which would keep(guard) an enterprising mind with his(her) employees and would reduce the costs of his(her,its) payroll (job interviews, departures, basic trainings

réaliser le plus gros de ses recherches de Thèse, qu’il soutiendra à l’Université de Pennsylvanie en 1955. Son mémoire de Thèse, intitulé Transformational Analysis, ne sera publié que 20 ans plus tard, en 1975, sous le titre The Logical Structure of Linguistic Theory. L’importance de ce travail ne se révèle ainsi pas de suite. Après l’obtention de son Doctorat, Chomsky enseigna au Massachussetts Institute of Technology (MIT) à partir de 1955 où il devint par la suite Professeur et obtint la Chaire de

In the latter study, the authors report that whereas non-autistics exposed to series of letters that can be either linguistically or perceptually processed exhibit activation of left frontal regions, consistent with the occurrence of mandatory linguistic processing, autistics exhibit mainly extrastriate activation, consistent with their optional use of a more perceptual mechanism. The ability to engage perception in this Downloaded from rstb.royalsocietypublishing.org on 14 April 2009 1390

shoes are an integral part of a professional image. Business Cards * Business cards are exchanged without formal ritual. * Have one side of your business card translated into French or Dutch. This shows respect and understanding of the linguistic heritage of your colleagues. * If you have meetings in both areas, have two sets of business cards printed, and be careful to use the proper ones. * Present your business card so the recipient can read the side with their national language