Knowledge

the double bmd of fate and evil. That error causes our societies to maintain their anthropo­ logical knowledge of olher societies in bad faith. We con­ stantly need to cover up lor a fundamental contradiction: On the one hand we dogmatically insist that anthropology rests on ethnographic research involving personal, pro­ longed interaction with the Other. But then we pronounce upon the knowledge gained from such research a discourse which conStrues the Other in terms of distance, spatial and temporal

l’encastrement (relationnel/ structurel et politique/institutionnel) des connaissances reçues par les filiales occidentales implantées en Tunisie. Abstract This research aims, first to identify knowledge transfer mechanisms between multinationals and subsidiaries, and second to scrutinize the absorptive capacity and knowledge embeddedness processes (structural/relational and political/institutional) within the subsidiaries established in Tunisia. L’étude des mécanismes de transfert des connaissances dans un

their knowledge base and their customer base than they ever enjoyed in the past. Increasingly, the companies that survive and thrive are those that look beyond their immediate boundaries to the social and business systems in which they are enmeshed and discover new ways to reconfigure those systems in order to reinvent value for their customers. French Concessions: Of Customers and Competencies In an economy founded on the new logic of value, only two assets really mater: knowledge and

del conocimiento, así como los pilares sobre los cuales descansa y por último las conclusiones y los beneficios que se pueden obtener si se decide implantar está herramienta. Palabras clave:  Administración del conocimiento (Knowledge management), Center of Business Knowledge, Know how. 1. INTRODUCCIÓN   En este ensayo veremos que a través de los años, han existido distintas corrientes gerenciales, las cuales han tenido su época de expansión y en esta época, ha llegado la era de la comunicación

Outils et applications du knowledge management, Collection entreprendre informatique, Vuibert, 266 p. Bauer, H., H., Grether, M., & Leach, M. (2002). Building customer relation over the Internet, Industrial Marketing Management, 31, pp. 155-163. Bendoly, E. (2003). Theory and support for process frameworks of knowledge discovery and data mining from ERP systems, Information and Management, 40, pp. 639-647. Blumentritt, R. & Johnston, R. (1999). Toward a strategy for knowledge management, Technology

forment les bases d’un système, d’un réseau, d’une communauté. Dans le stade actuel des organisations, les communautés professionnelles deviennent des communautés de pratique, permettant de rompre les fonctionnalités Prax, Jean-Yves. Le manuel du knowledge management. Une approche de 2e génération. Paris : Dunod, 2003, p. 120. 10 1 hiérarchiques, de développer des échanges entre les collaborateurs et de capitaliser les connaissances des professionnels, à l’intérieur de l’entreprise tout comme

LA GESTION DE LA CONNAISSANCE (KNOWLEDGE MANAGEMENT / KM) Daniel C. Renson, FBC partner, human resources, transformational organization and knowledge management d.renson@worldonline.be - Situation du propos / Executive summary 1/2 ; - Gestion de l’information et gestion de la connaissance ; - Trois mythes prédominants et dangereusement confondants ; - Une définition ? - En pratique … - Les revers ; - Les formes de la connaissance ; - Eléments pour l’organisation d’une gestion de

d’attractions Disneyland Paris montrera les effets positifs de ce marketing expérientiel pour le service et le consommateur. Pour finir, les limites de ce concept seront détaillées à travers de nouvelles notions psychologiques et le modèle de « Persuasion Knowledge » de Friastad et Wright. Le cas des fast-foods Planet Hollywood mettront en avant les limites de ce concept pour les deux protagonistes. SOMMAIRE EXECUTIVE SUMMARY 1 INTRODUCTION 3 I) Le concept de marketing expérientiel et de la décision

being able to achieve the lowest possible cost per unit of production, and to obtain volume discounts from suppliers. * Economies of scope: by increasing a company’s market power as compared to competitors, because the company develops broad knowledge of the cultural, social, economic, and other factors that affect its customers in varied locations and can provide specialized products and services to meet those needs. * Low-cost factors of production such as labor, raw materials, or land:

service applications. The purpose of the review is to provide the reader with an insight and understanding as to the main issues concerning the topic in question and therefore the literature review is intended to gradually build up the reader’s knowledge of the topic. As a result, this document will analyse the literature in order to provide an understanding as to the research context and the current thinking prevalent within it. The overall purpose of the literature review is to sufficiently acquaint