Japan Pest Analysis

markets. Being sensitive to the values and beliefs of different cultures of the world is necessary. By understanding the culture and its evolution companies can target the right place, the right population, the right product at the right moment. This analysis and acceptance of culture differences can make the success of some companies. II. Culture impacts on the international business at the micro level. 1) Culture impact on management and organisation Global managers must recognize that

house” Caroll which is aiming to enter the Chinese market. In order to realize an appropriate marketing plan, several steps have to be taken. We will first focus on the brand Caroll, with a presentation of its current situation and an internal analysis of the company. Then we will analyze the Chinese market, its strengths and weaknesses, its culture, its consumer’s habits, and all the elements that are necessary to better understand this country and make sure that Caroll’s decision is a good and

This profile is a licensed product and is not to be photocopied 0164 - 0810 - 2009 Page 2 CONTENTS TABLE OF CONTENTS EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET SEGMENTATION I MARKET SEGMENTATION II FIVE FORCES ANALYSIS Summary Buyer power Supplier power New entrants Substitutes Rivalry LEADING COMPANIES Bayer AG Adolfo Dominguez Industria de Diseño Textil, S.A. Devanlay SA MARKET FORECASTS Market value forecast MACROECONOMIC

........3 History of Nespresso 3 Nespresso integration whithin Nestlé Group 3 Mission and Vision Statements 4 Internal Analysis 4 External Analysis 5 - PEST 5 - Opportunities & Threats 6 - Customers Analysis 7 - The coffee market and Expresso machine market in France 8 Competitors Analysis 9 SWOT Analysis 12 Strategic Options 13 - Target Groups 14 - Positioning 15 - Competitive Strategy 15 Marketing

fr/2011/09/17/le-jeu-video-peut-il-changer-le-monde/ - Le SELL fait le bilan du jeu vidéo http://www.gamalive.com/actus/10000-bilan-jeux-video-chiffres-monde.htm?p=1 - Enterbrain : Sony beats Nietendo in Japan last year http://www.qj.net/psp/news/enterbrain-sony-beats-nintendo-in-japan-last-year.html - Microsoft’s entertainment & devices division posts staggering growth http://microsoft.corpfreespeech.com/microsoft-s-entertainment-and-devices-division-posts-staggering-growth

Markets/Products analysis Cosmetic’s market A growing market : Since 1990, the world cosmetics market has been growing at twice the rate of the annual global average GNP. It is still growing even in developed countries, thanks to new demands and new markets, but the growth of the cosmetics market is especially important in the emerging countries where the correlation between economic development and consumption of cosmetics is strong. (Size of cosmetics market, 1991: 63.4 billions of

market in china” Table of contents I- Executive summary II- Situation analysis in China 1- Environmental factors 2- The textile market in China 3- Chinese customer habits 4- Category factors (Porter’s five forces model) III- Company analysis 1- Mission statement 2- Company background 3- Competitive analysis IV- Marketing strategy 1- Target markets 2- Product

Lisa Athané B00206737 Seminar tutor: Mairi Gudim Submission date: 9 November 2010 TABLE CONTENTS EXCUTIVE SUMMURAY 1.0 INTRODUCTION 2.0 METHODS AND REFERENCES 3.0 BACKGROUND OF THE COMPANY 4.0 PESTEL ANALYSIS 5.0 SWOT ANALYSIS 6.0PORTERS FIVE ANALYSIS 7.0STAKEHOLDER ANALYSIS 8.0 CONCLUSION BIBLIOGRAPHY APPendices SUMMARY EXECUTIF DANONE groups is the UNO key actor of the world food industry, with the UNO turnover of 14,1 persons of euro and the UNO operating profit of 1,9

4 I. 1. An infinite number of technologies and association of technologies 4 I. 2. Different ways of communicating using ICT 6 II. How to apply ICTs in development projects 9 in agriculture and food value chains? 9 II. 1. Case analysis in agricultural development and value chains 9 II. 2. How to choose the best suited technology for your project? 16 II. 3. Information and services for rural farmers 17 III. Challenges, opportunities and future trends 17 III. 1

operational regions where they are booming. According to Fortune magazine 2009 company ranking (please see appendix n°1 for website list) the most profitable headquarter of this companies are located in North America, Western Europe and East Asia (China and Japan). Other markets can be considered as additional profits giving to their small revenues. These global company respond to a four dimensional construct Colgate Palmolive Products: ➢ Toothpastes and toothbrushes ➢ Palmolive Shower Gel