Japan Pest Analysis

countries to internationalise.   II. Analysis of the Global Environment facing the business : To study the Global Environment facing the business, I have searched for the key trends of the enterprise in order to use it in the PEST analysis later. The key trends allow me to understand what is relevant for the enterprise and then develop those points in the PEST analysis. Key trend are useful to know the important point in the business environment. The PEST analysis is used to study the macro-environmental

* 680 000 tons of potatoes * 340 969 tons of selling product per year * 218 852 000€ turnover per year V. Lutosa abroad Lutosa is located in many countries through the world such as Spain, Brazil, China, Italy or Japan. In 2008, the company reaches 91% of its exportation volume to 94 different countries thanks to subsidiaries, agent or importers-distributors. To reach the goal which is to be present to market outside Europe, Lutosa is involve in a lot of fair

H&M in Japan [pic] Abstract H&M is a leading brand in terms of fashion clothes and garments. Its fame is spread worldwide. However, the company aims at expanding in Japan this year. This report will first analyse the aspects of the Japanese markets and its potential. This will lead to reveal the challenges the brand will have to face by entering this market. Then, it will define the best way to enter the country. It will finally appraise the benefits that the collaboration

AstraZeneca: Strategic Analysis Introduction: This report is aimed at presenting the strategic analysis of one of the world’s leading pharmaceutical companies, AstraZeneca, which is dedicated to the discovery, development, manufacturing and marketing of high quality, effective prescription medicines that bring benefit for patients and add value for shareholders and wider society. The specific objectives of the report include external and internal environment analysis of AstraZeneca; and generalized

[pic] INTERNATIONAL MARKETING STRATEGY CASE STUDY [pic] [pic] Oliver Albiges Bruno Boulay Javier Bretón Yong Cai Estelle Chardonnal Mathias Feiler MARKETING AUDIT PEST - Analysis |Poltical / Legal |Economics | |Intellectual property protection laws |Globalisation | |Antitrust

Culture profile: Japan Japan is one of the world’s most ethnically and culturally homogenous nations. Japan is an island nation located in East Asia and in the Pacific Ocean. Moreover, with Tokyo its capital, Japan is not only an island but it is an archipelago composed over 6,000 islands which measures around 378,000 square kilometers. The major language of this country is the Japanese spoken by more than 127 millions habitants. After its participation with Allies during

Strategy Marketing Final ASSIGNMENT Content: Executive Summary 3 Introduction: 4 Caroll’s Introduction: 5 Caroll’s Analysis: 6 The Value Chain Analysis: 6 The 3V’s Analyze: 6 Porter’s Five Forces: 7 Ansoff Matrix: 9 SWOT analysis: 10 Caroll positioning matrix: 10 Boston Box matrix: 11 The Chinese market: 12 P.E.S.T: 12 The Strategy to sell in China: 13 Recommendations: 15 Conclusion : 16 Bibliography: 17 Executive

Market research Summary 1- Introduction 2- Analysis of the market a. Cookware and recession b. Interest in cooking on increase c. Who buys what ? d. Supermarkets: the place or purchase e. Growth yet to come 3- Porter’s forces 4- PEST analysis 5- Analysis of the costumer f. Segmentation and Targeting g. SWOT 6- Conclusion 1- Introduction For our group project, this year, we decided to get interested

Project supervisor: Mikael A. Rasmusen Hand in date: 17 May 2010 Number of Characters: 21.328 Author of the project: Kayembe Alphonsine Table of contents 1 Table of contents 2 2 Preference 5 3 Problem formulation 6 4 Swot-Analysis 7 5 The micro-environment 9 5.1 Suppliers 10 5.2 Distributors 10 5.3 Customers 11 5.4 Competitors 11 6 The macro-environment 12 7 The Porter Five Forces 13 7.1 Potential entrants 13 7.2 Buyers 14 7.3 Substitutes

company 3 Ice Cream Market in the United States 4 The Portfolio Matrix (BCG) 8 Strategic development 10 Market opportunity analysis 12 PEST　Analysis 12 Political 12 Economics 12 Social 12 Technology 12 Environmental 13 Legal 13 Porter’s analysis 14 SWOT analysis for Haagen-Dazs 16 Internal 16 External 19 TOWS Analysis 21 Competitors’ analysis 22 Setting marketing plan objectives and goals 25 What is our competitive advantage? 26 Segmentation 28 Wants and needs of