Customer to customer

become an important point of the marketing strategy since the past decade. According to Olorunniwo, Hsu and Udo loyal customers = revenue (profitability). This success can be explained by 3 ways: 1) Loyal customers = income for the firm 2) In marketing point of view, loyal customers represents a part of the segmentation which the company have not to invest in, compared to new customers 3) Loyal customer = word of mouth Why a big change in CL? * At one time CL approach: primarily

Multi channels sales : risks and opportunities, bank cases Driven by increased competition and more demanding customers, in the last five years a large number of banks have diversified their offer, offering multi-channel banking services. Risks Is multi-channel banking the best strategy? 1.General risks The customer can compare the different offers from one bank to another, since the piece of information travels fast and easier! So it results difficult for the firms building consumer loyalty

reports were done in 2008 and 2009 in order to analyze the French hospitality market, more particularly the market of the Small and Medium size hotels in the “région Rhône-Alpes”. Through the two years, over twenty hotels (Business, Leisure, and City) were surveyed so as to come out with a relevant vision for this peculiar market. The aim was to answer to the following question: What are the attributes of independent hotels and how can they face up to the chains in France and more particularly in

1. Segmentation Two segmentation types can be used: - Product Segmentation - Customers Segmentation I.1.A. Product/Service Segmentation Product/Service Segmentation is based on both the usage and benefits of a service / product perceived by customers. For flight travels, it can concerned services provided by the airlines during the flight itself as well as on the ground. A list of possible criteria to differentiate carriers can be: - Flight meals included or not - Space between seats

unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. Companies are making more and more websites. They realized that it was one the best way to expand their business. Indeed you can reach many people by Internet. They can sell their products online and make their promotion for them. For the customers is very useful as well. People don’t need to move from their house anymore to buy something. They just need to order it online

the Orange Plan 2011-2012 to answer the market challenges and take the ADSL innovation leadership | |Decode | ▪ Gather market (structure, potential), technology, and business insights (competition) ▪ Define potential company battlefield ▪ Set the strategic agenda that defines the frontiers of where we want to play |Decode

International Institute for Higher Education in Morocco SecuAchat Report Executive Summary: Near to Europe, Morocco benefited from a great historical and cultural heritage allowing a seamless openness to the European market in all economic areas. The IT sector, which is in its fancy in western countries, has made a great leap forward during the past five years. The internet started to expand in a fashion similar to that of mobile phones that after a slow start entered into a phase of accelerated growth.

What comes to your mind when you think about Japan? You may think about cherry blossoms, traditional geishas, tea ceremonies, humanoid robots, manga or even high consumerism. In fact, Japan is a world composed of massive cities where people are always surrounded by advertising, noise, screens and lights. This country could be a commercial paradise for some people or a world difficult to understand for others. What are the roots of high consumerism in Japan? What made Japanese companies

Corporation and the British European Airways Corporation which shared the civil aviation market. In 1974, the government formed the British airways to control the activities of the two companies. In 1976, with Air France, British Airways inaugurates the first supersonic trip with the Concorde on a London-Bahrain trip. The first trip to USA has gone to Washington in 1977. The last route was done in 2003 because of a crash in Paris in 2000. In 1981, the company was privatized and floated in 1987 on

relying on a global network of 8,000 spotters, working hard to deliver inspiration and pangs of anxiety to business professionals in 120+ countries worldwide. More information at www.trendwatching.com “PERKONOMICS” Why perks and privileges are the new currency Consumer infatuation with perks and privileges isn't new. For years, airlines, hotels, credit card companies and private banks have been cleverly rewarding their most valuable customers with surprises, status symbols and convenience. But as