Customer to customer

degree  in  foreign  languages  and  literatures  with  the  “Università  degli  Studi  di  Torino”  and  the “Université  de  Savoie”.  I have decided to  continue  my  studies  in  France for  a  master degree.  I  love  dancing, reading,  sports,  travelling and going to the cinema.  Hey! My name is Sophie COLOM. I studied English and Italian applied to international  business for three years and now I study management of tourism at the University of  Savoie.  I  learnt  a  bit  of German  last  year 

concepts, influences and decisions relevant to marketing planning; 2. Evaluate a range of information sources to produce a balanced and coherent academic argument within the context of marketing planning. Assessment criteria: • Focus - the extent to which you interpreted correctly and concentrated on the requirements of the assignment. • Knowledge and understanding of issue - the extent to which the report incorporates and shows genuine understanding of how to evaluate sources • Structure and coherence

has to relate to a process. But what do we me mean by process? • A Process Is A collection of repeatable activities that takes one or more inputs and transforms them into outputs that are of value to the customer. • An existing Process which is frequently/regularly used • Non broken process are required for improvement to ensure we will be able to monitor facts which will be the basis of any potential analysis or improvement ❑ Required Improvement is identified as our customer (internal/external)

CRM individual project Unilever case study: Improving internal reactivity to meet customer’s needs Table of Contents Title Page p.1 Table of Contents p.2 Company Profile p.3 Situation: What was the specific need for CRM ? p.4 Solution: PPE/Octavius a combined solution to improve information transfer p.5 Objectives: What were the goals of the CRM strategy ? p.6 Implementation: What was the corporate –wide implementation process

2 _ Localization geographic 3 _ Hope and Anchor Inn 4 _ The organization chart 5 _ Customers 6 _ Competition 7 _ Advertisement 8 _ My type day 9 _ Conclusion 1 _ Introduction My name is Flora Bouard, I am 20 years old, I am a student at Rumengol college and I am studying an HND in Sales and Commerce. Within the framework of my program I had to make an English-speaking training course of a duration of 5 compulsory weeks. My choice was ported on England

DE L’E-CRM -> METTRE EN PLACE LE DIALOGUE QUI CRÉE LA FIDELITE ENGAGEMENT : FROM PROMOTION TO ECRM! AU MENU TOYOTA ONE TO ONE MULTICANAL! http://mode-digital.fr/2012/12/toyota-road-trip-dispositif-multicanal/! ! E-CRM -> METTRE EN PLACE LE DIALOGUE QUI CRÉE LA FIDELITE E : AU PROGRAMM ue du web 1.  Petit historiq relationship management and •  Define customer identify the major benefits to e-marketers. eprise 2.  Impact Entr •  Impact Marketing 3.  3 legs of CRM for e-marketing. • 

Threats 6 - Customers Analysis 7 - The coffee market and Expresso machine market in France 8 Competitors Analysis 9 SWOT Analysis 12 Strategic Options 13 - Target Groups 14 - Positioning 15 - Competitive Strategy 15 Marketing Mix 15 Financial Overview 16 Executive Summary This report has for its aim to depict the Nespresso Company nowadays by doing an analysis of the current company, that is to say its position, the market

.....................7 1.3.1. Technical support ............................................................................7 1.3.2. Personnel...............................................................................................7 1.3.2. Customer as a co-producer.......................................................10 1.3.3. Physical support .............................................................................10 1.4. Operations management ........................................

communication: A communication model which aims to obtain Attention, Interest, Desire and Action. Added Value: The increase in worth of a product or service as a result of a particular activity - in the context of marketing, the activity might be packaging or branding. Adopter Categories: Five groups into which consumers can be placed according to the time it takes them to adopt a new product or service. The five categories are: Innovators – Those who are first to adopt a new product or service. Early adopters

International Institute for Higher Education in Morocco Marketing Management Marketing Plan ENERGIA Energy Drink Prepared by: Submitted to: DAGHRI Jalila Mr. Mohamed IRAQI EL MADADE Amal SHOUBAKI Hashem KABBAJ Yassine BENJELLOUN Abdelmajid January 2008 Marketing Management Marketing Plan ENERGIA Energy Drink Table of Contents Part I: Executive Summary………………………………………………………………..5 Part II: Situation Analysis…………………………………………………………...........6