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France (8 500) Japon Bangalore (260) Shanghai Australie Allemagne États-Unis 6 (partenariat Université) 3 centres R&D en France Groton, New London (Connecticut) Sandwich (Roy.-Uni) Nagoya, Tokyo (Japon) Amboise, Fresnes (France) La Jolla (Californie) Cambridge (Massachusets) Ann Arbor (Michigan) Rahway (NY) West Point (Pennsylvanie) San Diego (Californie) Boston (Massachusets) Kirland (Washington) Montréal (Québec) Harlow, Hoddesdon (Roy.-Uni) Madrid (Espagne) Riom (France) Tokyo, Tsukuba, Memura, Okazaki

l’image de marque sera mis en avant. Abstract In spite of brand image definitions who were brought by different authors, this concept is relatively vague. That is in part due to his important proximity with certain neightbouring concepts. This paper proposes to draw up the list to neightbouring concepts of brand image. A distinction between neightbouring concepts of image and the ones neightbouring of brand image is carrying out. For every studied concept, the link with brand image is pushing

(3) septiembre-diciembre 2010, 237- 256 | ISSN: 1578-2174 | EISSN:1989-7200 recibido el 13 de mayo 2010 aceptado el 20 de septiembre 2010 SARA DOMÍNGUEZ MARCO et al. Hábitos deportivos de la población ecuatoriana en Madrid ABSTRACT This paper presents the results of a research work on the sporting habits of the immigrant population from Ecuador in the city of Madrid and the influence of their sport practice in their integration into Spanish society. The sample consisted of 288 ecuadorians

suppose au contraire des activités intégrées qui prennent en compte son caractère multidimensionnel. Références bibliographiques ACKER, J., 2008, « Does Digital Divide or Provide? The Impact of Cell Phones on Grain Markets in Niger », Bread Working Paper n° 177, mai, pp. 1-60, , dernière consultation le 27 novembre 2008. ALZOUMA, G., 2005, « Myths of Digital Technology in Africa: Leapfrogging Development ? », Global Media and Communication, vol. 1, n° 3, pp. 339356. ALZOUMA, G., 2008, « Everyday Use