Beauty Success

is one challenge among other of the sales force management challenges in the 21st century. The customer relationship management consists in knowing how to target, to attract and to keep the good customers and represent a determining factor of the success of the company. To build and to develop relations with its customers is a challenge, particularly when the company possesses thousands (even millions) of customers who communicate with this one of multiple manners. To arrive at a satisfactory result

représentent le croisement entre l’âge et le sexe des personnes. 2ème Tri croisé : [pic] [pic] Ce tableau et ce graphique représentent le nombre de personnes qui fréquentent ou non la galerie marchande d’Hyper U et la parfumerie Beauty Success. 8) Synthèse Nous pouvons constater que sur le premier tri à plat, 83,3 % des personnes fréquentent la galerie marchande d’Hyper U soit 25 personnes sur les 30 interrogés et 16,7 % ne fréquentent pas la galerie marchande soit 5 personnes

Mandonnaud changed the cosmetic industry when he launched the first store in 1969. It was a new concept of free access to the products: an “open space” shopping environment. Sephora was a popular chain of stores specialized in selling cosmetic and beauty care products and still being it. In 1979, ten new stores were opened in France. In 1994, the company chose the name “Sephora” for all its stores. Later, it was acquired in 1997 by LVMH, Moët Henessy Louis Vuitton, a well-established conglomerate

L’Oreal 3. The impact, positive and negative, of L’Oreal’s Marketing Mix 4. L’Oreal SWOT analysis References Makeup, cosmetics, hair care and facials, baby products: L’Oreal is a professional cosmetic products brand. This professional beauty products which are present in all bathrooms, offers a wide range of skin care products for face, body and hair. The first product developed was in 1907 when Eugene Schueller, a young Alsatian chemist, developed a formula that allows the synthesis

Euros in 2007. The SWOT Analysis: This part is divided into 4 categories following the SWOT criteria. Internal Analysis: The Strengths: More than 1000 shops worldwide: a real success. Sephora is at the origin of the beauty bars, the places you can come and benefit from skincare and beauty advice on the premises. The customers are thanked by a tailor made loyalty program, 3 colors of cards available. Sephora’s own private label, the range has become a reference

instituts, les cartes de fidélité, les échantillons, les chèques cadeaux, etc. o Le groupe dispose de cabines d’instituts tels que Clarins. La concurrence Il existe une forte pression concurrentielle au niveau local et national avec Beauty Success, Sephora, Marionnaud, Douglas, Passion beauté, … |Sephora |Leader sur le marché de la parfumerie française | |

economic development of the 20th century, and with the standard of living’s improvement, potential customers appeared. Customers who wanted differentiated products, and who had the money to buy it. The cultural environment: Nivea notably owes its success to the familial aspect of the product. Indeed, the first cream was designed to the entire family. Which lead the customers to become attached to the product. Then, over the years, Nivea developed itself by creating about 20 other brand, which comes

Beautiful Beauty can be its own glass ceiling. Before I defend plainness as a career strategy, let me concede that we should all strive to be leggy, doe-eyed, and beautiful. It certainly beats the alternative—or does it? For all their professional advantages, members of the eye-candy crowd may not sit as prettily as they appear. Few studies have examined the perils of beauty, or the upside of ordinary stock. But those that do offer some interesting reminders—above all, that beauty, like wealth

............................................................. 13 Partie pratique : Parfumeries selectives ..................................................................................... 20 Marionnaud ………………………………………………………………………..…20 Beauty Success ...................................................................... ..24 Galeries Lafayette .....................................................................26 Parfumeries marques enseignes .............................................

costs as low as possible. Customers were allowed to choose from an array of perfume oils to scent their purchases (which were fragrance-free) because it was cheaper than adding expensive perfumes to every bottle of shampoo or lotion. The success story Within a year, Roddick’s business had grown so large that she opened a second store. When Gordon returned in the spring of 1977, The Body Shop had become so popular that the Roddicks began selling franchises. At the end of 1982, new Body