E-Business
• Presentation • Business Models on Internet • E-Marketing

A) Presentation
Definition of e-Business
– Sell products or services through an electronic network : Internet Deal with customers Deal with business partners

Historical elements
• Growth • Dot.com Bubble
Stock exchange - Nasdaq rate Number of business site’s in France.

• Maturing

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Impresive Statistique
25

51 21

- More than 81% of 18/34 years old deal on internet - 21,7 millions online shopper - 92€ is the average mount of 1 online transactions Total amount turnover of e-business last 5 years

Mail

Phone

The Internet

Others

Comparison in % for each distribution channel

Most popular goods sold on the Internet
2004 Figures

• Culture
• Computers
• Tourism
• Textile

Activities on the Internet
• Presence : Visibility Let know offer

• Services : Simplify customer s life Dedicate more time to other tasks

• Business : Sell products and services

B) Business models on the Internet
Structures

• Click & Mortar • Pure Player

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Kind of Business

B2C B2B C2C C2B ?

Important elements to succeed on the Web • Visibility • Security • Logistic • Transparency

Successful firms on the Internet

The famous online dating service : : Same game, new rules !
• Founded in 2001, Quoted in 2005 • 525,000 subscribers in 2007 • 30 Millions subscribers in 2009 (purchase of Match.com) • Revenues in 2008 : 130 M€

The famous online dating service : : Same game, new rules !
• B2C business model : Free access to the profilelist, Not free subscription to meet people (30€/month) • Revenue based on subcriptions, not on advertising • Communication : Aquisition of advert spaces, sponsored links

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Traffic : Dec 2007 : 1 M uniques / mois Fin 2008 : 2,2 M / jour Chiffre d'Affaire : 2008 : 5,7 M€

Nombre d'annonces diffusées : 1M Dec 2007 2,8 M Sept 2008 7,4 M Sept 2009 9 M Dec 2009 Sources de revenus du