2008
The IWSR Global WIne handbook
LOCAL KNOWLEDGE, GLOBAL INTELLIGENCE

© 2008 The IWSR Disclaimer: While at all times The IWSR tries to ensure that the information presented in the database and reports is as accurate as possible, The IWSR assumes no responsibility for any inaccurate information or decisions based on such information. Copyright: Please note that all information is copyrighted. It may not be disseminated to any third party at any time in any form, expect with prior written agreement from The IWSR. When using the information, ‘The IWSR’ should always be quoted as the source, unless an alternative source is attributed by The IWSR.

The IWSR 254-258 Goswell Road London EC1V 7EB T: +44 20 7689 6841 F: +44 20 7689 6827 Email: info@iwsr.co.uk www.iwsr.co.uk

Foreword
Welcome to the second edition of The IWSR’s Global Wine Handbook. The aim is to provide any executive interested in exports with a single source of key, reliable information. In all, 80 key markets were selected, which together account for 98.4% of global still light wine sales (excluding duty free/travel retail). Each twopage country profile provides: the country’s total wine market trend over the past five years the trends of the leading five countries supplier the shift in consumption of wine by colour a summary of consumption by price point

The information is drawn from our global database covering in all 233 countries and territories. To find out more about any market, contact us via the details shown opposite. We trust that you will find this new Handbook an essential resource and look forward to any comments you may have.

Alastair Smith Managing Director

The IWSR Global Wine Handbook 2008 | 1

Contents
Section 1: Global Wine Summaries
Global Wine Consumption by Volume: ‘99 - ‘07/F’08 ....................................................4 SLW Consumption New World v Old World: ‘99 - ‘07/F’08 ............................................4 Top 10 Fastest Growth