Types of management : Participative management : Participative management is a form of management considered as the most democratic; the employees are not just asked to fulfill certain tasks, but also to participate in decision making. the leader, through, brainstorming sessions, or through other ways, asks for the opinion of the other employees before making a decision, thus, having a larger panel of ideas, and opinions, which might lead to an unexpected ideas, that might boost the activity (this idea is based on the basic principles of brainstorming, the larger the group, the more ideas we get, the more efficient it is), added to that the fact that the employees feel themselves as part of the company. Crisis management: Crisis management, is a form of public relations,( type of external corporate communication) which consists ofsaving the companies brand image in a crisis time, this job is usually done by spin doctors, whose job is merely to distort the facts, therefore making the public opinion unable to take one position, or to completely wrap up the case, and make the public believe that either the company’s not responsible, or it was out of their hands. Most common example is the Nike case, and child labor factories in Asia, even though news were spreading like wild fire, they were able to contain the crisis, and convincing the public opinion of the opposite. Actually Nike, when standing up again, has become even stronger Conflict management Conflict management, is also a type of internal corporate communication, it consists in managing internal conflicts between employees, this way solving tensions between them, thus increasing considerably their productivity ( a good atmosphere automatically leads to a better performance…) Human resources management: In any organization, the human factor is the most important factor , therefore, it is extremely important to be able not only to deal with each and every aspect of the every day,