Social Entrepreneurship 04/01/2010

Oscar HUICHAPA Hélène GERMAIN Tyler Mc KEE Ji Eun YOON

Introduction of the Topic
• With every pair of shoes that a customer purchases Toms will give a new pair of shoes to a child in need. • This unique form of social entrepreneurship uses the purchasing power of individuals to benefit the poverty stricken children.

Important
• Many children in developing countries grow up with out shoes which puts them in serious risk for soil transmitted diseases such as podoconiosis.
• Soil transmitted diseases penetrate the skin easily through bare feet. However, simply wearing shoes can prevent soil transmitted diseases.

Historical Background
• Toms shoes was created by Blake Mycoskie in 2006. During a brief visit to Argentina he witness that many children did not have shoes to protect their feet. • After recognizing the social problem Blake used entrepreneurial principals to organize, create, and manage Toms shoes to make a social change.

Historical
• On his return trip to Argentina, Blake and other associates distributed10,000 pairs of shoes to children in desperate need. http://www.designverb.com/wp-content/images/2006/11/toms.shoes.jpg Topics

• Toms Shoes is taking advantage of poverty stricken children. The company is using poverty to create profit through people who are concerned about the impoverished.

Topics
• Toms hurts local economies by perpetuating negative social norms and stigmas that contribute to poverty. It does this by introducing an artificial supply of shoes into a nation’s economy.

Definitions of important concepts
• One for one

• Why shoes? • How do they give it : guiding principles

One for one
• Simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need

• Purchasing power of individuals : used to benefit for children.
• Business model : here customers are transformed into benefactors

Why shoes?
In developing countries,