To deal with the recent economical situation, video game companies have been cutting down the cost of their products. Allowing them to stay competitive in this holiday season, where everybody is trying to save. Not only releasing an amount of new derived product to use with the platform (steering wheel, golf club…), but also loading the market with new and different games relating to all ages. With the times getting harder and harder video games companies still need to do more effort to keep the people interested so that they can keep buying newer platforms and games coming out. What do the video game industry needs to focus on and develop to stay interesting and keep people addicted to the gaming phenomenon. This topic sounded really interesting, being a Video game design student in my senior year I can clearly identify myself to the situation. Even though I haven’t graduated and haven’t set foot in the industry yet, I already need to be thinking of ways to be original and detach myself from the crowd. The current economic situation that presides over the video game industry could project some to believe they may be some glitches to overcome and a few hurdles to jump. Effectively, the times being hard economically may induce into thinking that sales in the gaming industry would drop as people need to focus on other pecuniary priorities. An optimistic view of the situation could lead one to believe this is the beginning of the video game industry takeover of all mainstream entertainment. For years video games has had to compete with other forms of in-house entertainment such as cable, home video rental, and now the internet or online entertainment. With the apparition of new generation platforms video games has becomes so well developed it can be visualized as the next major form of home entertainment. By combining all elements of in-house entertainment into one entertainment center, your game console. Video games has come a long way from the Atari VCS/2600 to