STRATEGY : COMPETITIVE SYSTEMS
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Assignement 1 : GOOGLE

GOOGLE segmentation | GOOGLEProducts | GOOGLEKey success factor | The research tools | * Google search engine * Google Alerts * Google Directory * Google toolbar * Google Chrome * Google Desktop * Google Earth * Igoogle * Google Image * Google Books * Google Maps * Google scholar * Google Videos | * Efficiency and simplicity of the search engine have made google n°1 * The page rank technology * The interconnection between the different tools ( From google home page you can go by one click on Google image, videos, maps, books etc..) * The innovation of Google, it provide service that the others do not : Google scholar, Google book, Google earth. Furthermore Google company is always looking for new services or product. * The use of Open-source ( Linux, Mozilla) there fore all the google’s service are free * HRM methods, Google attract the most skilled persons and offers them free time in order to innovate | The communication and sharing tools | * Google Agenda * Google Doc * Blogger * Gmail * Groups * Picasa * Google Reader * Google Sites * Google Sketch up * Google Talk * Google Traduction * Youtube | * Complementarity and interaction between the different services and softwares. * The whole google services are free. * Ergonomics and usability * Only one platform gathers the majority of the services * Communication and Branding is very strong ( Google and Youtube ). | Google cellphone, smartphone etc.. | * Google mobile app * Google Search engine mobile * Google map mobile * Gmail * Google Lattitude * And the majority of the other software that Google provide on the computer. | * Google has provided its knowledge and experience on the cellphone and the smartphone * Its innovation capacity, with brand new application ( google latitude or google