24.
Overview

Marketing Plan – 2005

Over the last three years the Festival has been successful both in challenging the perception that coming to Worthy Farm without a ticket was acceptable, and in changing the behaviour of those who in the past had done just that. The messages about the fence and security have been writ large across the media since 2001 and few of the target population, or of the criminal fraternity who previously preyed on the Festival, can fail to know that getting into Glastonbury Festival without a ticket is not a starter. The hard messages about security have been supported over the years by the overt linkage of the Festival with the work of charities and beneficiaries and this has contributed to making many others think again. The combination of these approaches was called “No ticket, No show” campaign. The Festival will continue to communicate the messages in this campaign, but some resources previously used in this successful campaign can now be redirected to other PR priorities. In 2004, for the first time, significant PR attention was focused on the impact that festival-goers have on the environment of the festival site with some success. Recycling levels increased dramatically and there was no pollution of the watercourses on site. In 2005 the Festival will develop this theme and reinforce the robust environmental messages promoted this year. The Festival will also continue to encourage and promote personal security and crime reduction when on site. The Strategy • The “Green” Message

Environmental issues remain a major concern for everybody involved with the Festival. In the past two years, significant headway has been made promoting the fight against pollution of the streams and encouraging better waste management practice. The “Green” message will be promoted from the outset - particularly dissuading people from urinating in streams and hedges and only using the toilets and urinals provided, and following the “Bin it, Bag it,