Grameen Danone foodyogurts were prescribed by doctors because they were aware of research into lactic fermentsintForceImage de marque/ Marque forte et reconnue dans l'industrie alimentaire.The aim for the the foundation of DANONE was to treat the many local children suffering from intestinal disorders with his first product the yogurt. Danone was committed to healthy eating from the very start.Danone a acqueri beaucoup de marque, son expension s’est faite à l’échelle internationale. Danone has attracted consumers in more than 46 countries.Son ambition se reflète dans son …afficher plus de contenu…

C’est une entreprise engagée.In 2006 the new motto of Danone was established: Bringing health through food to as many people as possible.For bengladesh they say it loud and crealy: ‘bring daily healthy nutrition to low income, nutritionally deprived populations in Bangladesh and alleviate poverty through the implementation of a unique proximity business model’ There is a strong commitment to corporate social responsibility, including providing nutritious food to underprivileged people in BangladeshPartenariat solide entre Grameen et Danone pour combiner leur expertise en matière de nutrition et de développement …afficher plus de contenu…

However, the reality in Bangladesh is that the problem of malnutrition also exists in Dhaka the company decided to open another production plant near the capital cityPossibilty to diversify his productIncrease of raw materials sales prices: decrease of sale of the Grameen ladies DistributionRetail Store doesn’t have equipment, or a good fridge to store the yogurt.CompetitionBangladeshi eat sweets or curd, available in rural and urban areas, sweeter than shoktidoi, stay longer without refrigeration.Plus, they are many local yogurt sellers who also have their outlets.Analyse MIXStratégie d’alliance, est-ce que la concurrence sont alliées à d’autre ?Cible ?ProduitGrameen Danone Food se concentre sur la production de yaourts nutritionnels notamment pour les enfants atteint de