Management des Systèmes d’Information. IT-G402 Fabrice Buzon Compact Car Inc. _ “Size Matters !” _ {draw:frame} An in-depth examination of the Compact Car Inc project. David Carroll 20800325 Visitant Contents Introduction. (targets and assumptions) Business Model. Business Plan. Process Overview. Project (inc. costs) Solutions (inc. tools) Projected Results. Appendix A. Appendix B. Bibliography. Introduction The combined population of Ireland and the UK is over 65 million. England is one of the most densely populated countries in the world with 383 people per square kilometre. The biggest urban conurbation is Greater London with a total population of over 8.5 million. As I will later explain, our product is a very small environmentally friendly car which is easy to park. This is why we will concentrate on the city-dwellers, to achieve maximum profits. These countries are also very rich with considerably high GDP/capita ratios and a high disposable income. This is quite an important factor in identifying a target market in the automotive industry. In fact the UK has the 5th largest economy on the world (nominal GDP). Ireland is 2nd only to Luxembourg in average income in the EU. The figures from the automotive industry are similarly striking. In 2006 the UK automotive manufacturing sector turnover was £48.5 billion.(Sterling) The car :people ratio is very high It’s also important to note that the public transport in these countries is relatively poor compared to other European, American and Asian cities. Although the car culture is strong, carpooling doesn’t really exist. In rush hour traffic it is estimated that 90% of cars are carrying just one person. Again this highlights the need for mass production of a small affordable car. The small size of the car has 4 main benefits for the consumer; If there is only 1 person