Introduction

The Coke is a famous soft drink created in 1886 by John Pemberton. Today the Coke is one of the USA’s symbol and it is drunk by a lot of people all over the world. Every day, 300 millions litters of Coke are being drunk in the world.

Creation

The first version of Coke was invented 8th may in 1886 by the pharmacist John Smith Pemberton. He was living in Atlanta in the South of the USA. He liked to test medical formulas, and one afternoon he was searching a remedy for headaches. He created a perfumed liquid called French Wine Coca but it was not the Coke that we can drink today. Its colour looked like caramel and he put it in a three-legged container. The mixture was blended with the sparkling water. This drink had been tasted by customers of Pemburton’s pharmacy, and unanimously , had been founded very special, unique and new.
Pemberton tried to make his customers buy it as a drug. He told them it was a remedy for headaches. However he did not manage to make them believe him. He did not succeed in selling Coke. His customers thought he was a quack. Indeed, unfortunately, Pemberton was more an inventor that a business man. He did not doubt that he invented one of the greatest products of the world.

Pemberton died in 1888 two years after inventing Coke. After his death, a businessman called Asa Candler bought the Coke for the price of 2330$. This man created a big marketing campaign who made the coke famous.

Evolution

This businessman spent twelve thousand dollars on the marketing campaign. And since 1892, there were other campaigns for Coke. Indeed, Candler applied a real strategy and transformed a simple invention in a real business.
In 1923, Robert Woodruff took the Coke company and it’s thanks to Woodruff that the drink was known in every country, because Candler installed Coke only in the USA. He fascinated everybody with his innovating campaign. Coke went to the Olympic Games of Amsterdam with the Americans in 1928, his