FREE DATA LABS PRESENTATION

SUMMARY INTRODUCTION 1. 2. 3. 4. 5. ACTIVITY MARKET ANALYSIS (SWOT) COMPETITORS MARKET ANALYSIS FREE DATA LABS STRATEGY MIX MARKETING ANALYSIS (5P & 2I) 6. OUR OPINION & REQUEST

Management du projet

INTRODUCTION
Free data Labs was founded in Milan in 1993 as a consultancy in data management, statistical analysis, data mining, business and marketing modeling. They developed their own proprietary Web Listening Platform and a unique set of Social Media Marketing products. Free data Labs is a member of the DMA UK (Direct Marketing Association), Word Of Mouth Marketing Association (WOMMA) and Word Of Mouth UK (WOM UK)

1.

ACTIVITY

Pioneers in social data, is a leading Social Media Marketing agency that has pioneered the Listen & Act approach. They established a web listening platform as the benchmark for marketing managers across Europe who need a strategic overview of what consumers are saying about their brand, how the brand compares with competitive products, and to what extent consumers are recommending the brand. 2. MARKET ANALYSIS
SWOT ANALYSIS Strength Weakness -Free Data labs activity is not diversifying: - Free data is pioneers in social data specialization in Social Media Marketing - Social Media Marketing agency that has only. pioneered the Listen & Act approach. – Free data has is own platform - Important client portfolio: More than 50 big clients in the Europe: As Ferrari, Nokia, IBM -Technical competencies - large range of products: Web listening, social readers -Company location: Free data has offices in Europe as Milan, Turin and London - solutions across Europe - Free data Labs is a member of the DMA UK (Direct Marketing Association), Word Of Mouth Marketing Association (WOMMA) and Word Of Mouth UK (WOM UK)

Opportunity
-Development

Threats
-Development -loss

of client portfolio - competitors clients could became clients in order of Free data to benefit company expertise.

of competitors

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