Tobacco advertising

or see at home for five, would perhaps make a slight re- duction on this sum total, but consultations with other physicians and various incidental fees would make up for that. Nothing would be easier than to achieve this by skilful advertising remarks in the Figaro to the effect that the scientific faculty of Paris had their eye on him, and were interested in the cures effected by the modest young practitioner of Havre ! And he would be richer than his brother, richer and more

selon laquelle l'interdiction de la publicité est justifiée même si elle affecte uniquement les parts de marché et non pas la consommation globale, parce que la publicité représenterait un gaspillage social. 178 Murray Laugesen & Chris Meads, “Advertising, Price, Income and Publicity Effects on Weekly Cigarette Sales in New Zealand Supermarkets”, British Journal of Addiction (86), 1991, 83-89. 179 M.J. Roberts & L. Samuelson, « An Empirical Analysis of Dynamic, Non-Price Competition in an Oligopolistic

Belafonte in 1955. “Jumble-Aya” is a pun on the Cajun tune “Jumbalaya,” a lively Cajun dance tune made famous in 1952 by Hank Williams, although he used the spelling “Jambalaya.” “Unzip a Banana” was a suggestive Trinidadian calypso, later used as an advertising slogan to promote the sale of bananas. Presumably it is one of the posters from that ad campaign that Mixed-Up reads as he goes up the escalator. The story is threaded through with the rising adolescent desires of the narrator, whose frank but frustrated

used to have a phone, I'll be able to find him. It's in the bag." Six weeks later, Henry called me in the middle of the night and muttered four syllables into my ear: "Winston-Salem." The next morning I was on a plane, flying south into the heart of tobacco country. THE LAUGHING GIRL Eighty-seven Hawthorne Street was a shabby two-story house on a half-rural, half-suburban road about three miles from the center of town. I lost my way several times before I found it, and when I parked my rented