The World Is Flat

Culture and Marketing Report Table of Content Table of Content 2 1.Introduction: 3 1.1 The tools to identify the cultural differences: 4 2. Consumer Behaviour 8 3. How does culture influence advertising? 17 3.1 Language 18 3.2 Religion 18 3.3 Cultural Influence analysed through Hofstede's dimensions 19 3.4 Culture Influence through Trompenaars dimensions 21 4. Global Branding 22 4.1 Global branding 25 4.2 Product Mix 26 4.3 Attachment of global brand to their countries

Imprimé au Cned - Site de Rennes 7 rue du Clos Courtel 35050 Rennes Cedex 9 Sommaire Conseils généraux Séquence 1 p.5 Fighting for a good cause p.15 Séquence 2 Necessity is the mother of invention p.47 Séquence 3 Every man to his trade p.77 Séquence 4 The world’s your oyster p.129 Séquence 5 India : a member of the Commonwealth p.177 Séquence 6 Let’s focus on artistic creation Corrigés des activités Annexes p.217 p.263 p.353 Sommaire général – AN21 3 C onseils généraux Sommaire

"We have tried". David explained what had happened with the three amiable and indifferent girls. "Doesn't surprise me. Who wants to do an honest job these days? " said Dorothy. 'But you have to get someone. and i can tell you i didn't expect to end my days as your and Sarah's skivvy." Here Luke and Helen gave their grandmother incredulous looks and burst into tears. After a pause, Dorothy controlled herself and began consoling them. "All right, it's all right', she said "And now I'm going to

...............13 1.4.5. Yield Management.........................................................................14 1.5. Marketing...........................................................................................................16 1.5.1. The Market for Low-cost, No frills...........................................16 1.5.2. Brand Strength and loyalty.......................................................17 2. Application of easyBusinessModel to easyHotel................................18

Séquence 2 > From East to West Séquence 3 > From Africa to America Séquence 4 > Lafayette we are here Séquence 5 > Rule Britannia Séquence 6 > From the end of the British Empire to Europe Séquence 7 > South Africa and English-Speaking Africa Séquence 8 > The power of the EnglishSpeaking world today ...................................................................... 95 ......................................................................... 131

Montpellier Fiona RATKOFF, Agrégée d’anglais Académie de Nantes Joanna WISTREICH, Certifiée d’anglais Lycée Alphonse Daudet, Nîmes NEW Introduction 1 2 3 4 5 6 7 8 Heroes and Legends Nobody’s Perfect The Grass is Greener Living Together Under the Influence Where Power Lies Moving On? Tomorrow’s World 03 05 17 29 43 55 68 81 93 105 109 Lecture suivie Fiches méthodologiques – Rédiger un dialogue – Écrire une lettre – Rédiger un article de presse – Les procédés de traduction Couverture : USA

A I R E Avant-propos p. 4 Unit 1 MYTH OR REALITY? p. 9 Unit 2 THE SWINGING SIXTIES p. 27 Unit 3 A MAN’S WORLD? p. 50 Unit 4 BRAVE NEW WORLD? p. 79 Unit 5 THE LAND OF TWO HALVES p. 99 Unit 6 WHICH IS WITCH? p. 116 Unit 7 A COMMON GROUND p. 134 Unit 8 BORDERLANDS p. 159 Unit 9 A MATTER OF LIFE AND DEATH p. 196 Unit 10 THE POWER OF MONEY p. 233 Unit 11 HIGHER, FASTER, STRONGER p. 250 Unit 12 THE CORRIDORS OF POWER p. 278 Unit 13 DIXIELAND p. 293 Unit 14 BUILDERS

Antarctica, Arctic, the French, Americans, Africans, Asians ● L’image – a picture, a photograph, a drawing, a painting ● l’action (présent be + V-ing). Two bikers are following a track along a lake with mountains in the distance. Passer ensuite en revue les accessoires des sportifs helmet, gloves, backpack et faire imaginer aux élèves le point de chute de ces aventuriers (réintégrer ce qui a été vu en phase d’anticipation sur l’hébergement). These bikers may head up the hill to reach their

COMPLEX, BUT FEASIBLE TASK WITH THE RIGHT STRATEGY Michael ZOCK CNRS & LIF, Université de la Méditerranée (Aix-Marseille II) E-mail: michael.zock@lif.univ-mrs.fr Abstract. The goal of this paper is threefold: (a) provide a possible explanation for language production in real time (computation of syntactic structure); (b) present a method to help the language producer become fluent in another language than his/her mother tongue; (c) help speakers or writers to find the word they are looking for, by

readers. Post a comment on the writer’s official website. qp.71Brave new world? Unit 4 YOUR TASKOR2. , ,4tr. 7, , . URURURUR2Artus Scheiner, The witnessesoArORATTHE ENDOF THIS UNIT Science babies Odd man out a.Explain the situation. Observethe char- acters (common points / differences). b.Who is rejected?Why? c.What is the cartoonist’s point of view? d.“Eugenics\ju…"dZenIks\ is the sciencewhich studies methods of improving thegenetic composition of the human race by selective